Provides practicing social entrepreneurs, whether nonprofit or for-profit, with a guiding framework and practical recommendations for scaling. It is filled with ideas and examples to make it easier for practitioners to make major strides in resolving serious social problems involving, poverty, health, education, and the environment.

Autorentext
Paul N. Bloom is adjunct professor of social entrepreneurship and marketing with the Center for the Advancement of Social Entrepreneurship (CASE) at Duke University's Fuqua School of Business. He was faculty director of CASE from 2007 to 2012. Dr. Bloom is the author or coauthor of more than 100 published articles, papers, book chapters, and books, including The Handbook of Marketing and Society and Scaling Social Impact: New Thinking. He was recently named the 2010-2011 winner of the American Marketing Association's Lifetime Achievement Award for the Marketing and Society Special Interest Group, becoming only the third recipient of this honor. He holds a PhD in marketing from the Kellogg School of Northwestern University, an MBA from the Wharton School of the University of Pennsylvania, and a BS from Lehigh University. He previously served as a marketing professor at the University of North Carolina at Chapel Hill and the University of Maryland at College Park.

Inhalt
Introduction On Your Mark, Get Set, Scale? Developing a Scaling Strategy that Fits Your Ecosystem Staffing: Building Your Human Resources Capability Communicating: Achieving Buy-in from Key Stakeholders Alliance-Building: Creating Synergies with Others Lobbying: Using Advocacy to Create Social Change Opportunities Earnings-Generation: Attracting and Replenishing Financial Resources Replicating: Creating Evidence and Systems to Support More of the Same Stimulating Market Forces: Getting Incentives to Work for You Putting it All Together: Embracing Contingencies and Complexity