In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive ",hook cycles,", these products bring people back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Eyal provides readers with practical insights to create user habits that stick, actionable steps for building products people love, and riveting examples from the iPhone to Twitter, Pinterest and the Bible App. Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. Ryan Hoover's writing has appeared in Tech- Crunch, The Next Web, Forbes, and Fast Company. After working on Hooked with Nir Eyal, Hoover founded Product Hunt, a company that has been described as ",the place to discover the next big things in tech.",

THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDE

Why do some products capture our attention while others fade into obscurity?
What makes us check our phones, open an app, or scroll a feed without even thinking?
Is there a repeatable pattern behind how technology hooks us?

In Hooked, Nir Eyal reveals the secret psychology behind the world's most engaging products. Introducing the groundbreaking Hook Model - Trigger ? Action ? Variable Reward ? Investment - Eyal uncovers how products from Apple, Twitter, Instagram and Google create lasting user habits and how you can ethically harness these principles to build products people love.

Packed with cutting-edge behavioural science, case studies, and practical frameworks, Hooked is both a manual for product designers and a mirror for anyone curious about their own habits.

'Hooked changed my life. It's essential reading for anyone who wants to better understand their actions and habits'
Steven Bartlett, Diary of a CEO

'Nir Eyal taught Silicon Valley how to design behaviour - and then reminded us to use that power responsibly;
Mark Manson, Solved Podcast

'Our challenges go beyond technology; they stem from the internal discomfort that Nir Eyal's work helps us understand'
Ali Abdaal, Deep Dive Podcast

'In Hooked, Nir Eyal shows the fine line between persuasion and coercion - and why ethical design matters more than ever'
Jim O'Shaughnessy, Infinite Loops Podcast

Autorentext

Nir Eyal

Zusammenfassung
Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too.INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE Based on years of research, consulting, and practical experience, Hooked:* Shows how to create user habits that stick* Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App* Explains how products influence our behaviour'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather