Grounded in history and guided by theory, this book proposes a new inclusive cultural label, Hualish, to remedy the limitations of the word "Chinese" and replace it as the culture label for the people of "greater China" origin. The book first introduces the Culture Design Paradigm, a general culture design paradigm with three core components: vitality, structure, and foci. It then uses the Culture Design Paradigm to construct the new conceptual identity, Hualish. This is followed by detailed discussion of three practical paths that can lead to a desirable Hualish identity - the recipe path, the example path, and the normative path. Lastly, the book proposes Humanistic Hualish as a converging and gravitative Hualish culture.Built upon a rigorous academic foundation, the book provides practical guidance to individuals, families, associates, as well as organizations.

Autorentext
Min Ding is Bard Professor in Marketing at Smeal College of Business, and an Affiliated Professor in College of Information Sciences and Technology, the Pennsylvania State University, and Director of Institute for Sustainable Innovation and Growth (iSIG) at School of Management, Fudan University. His current work focuses on: Artificial Empathy; Fair Development; Logical Creative Thinking; Customer Value Maximization; and China, including its economic and culture development. In general, his research focuses on providing tools and insights that have high value to the practice.Min received the Maynard Award in 2007, Davidson Award in 2012, and his work has also been voted as Paul Green Award finalists (2006 and 2008) and O'Dell Award finalist (2010). He is the Editor-in-Chief of Customers Needs and Solutions, and series editor of Perspectives on Sustainable Growth (Springer). He is the author of several books that include Hualish (Chinese Edition, 2018, Fudan Press), The Bubble Theory (2013, Springer; Chinese Edition, 2018, Fudan Press), The Chinese Way (2014, Routledge), and The Enlightened, a novel.

Inhalt
Preface.- Hualish - The New Conceptual Label.- The Culture Design Paradigm (CDP).- Assessing Hualish through the Lens of CDP.- The Recipe Path.- The Example Path.- The Normative Path - Humanistic Hualish (HH).-  Epilogue.