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Make a difference with company culture
Organizations around the world are looking for the "secret sauce" to create strong company cultures--and this book lets you in on what you can do to share the same culture that drives places like Google, Southwest, and Wegman's to succeed.
Inside, expert author on corporate culture Mike Ganino distills company culture down to the four core elements that you need to consider when making any business decision. Packed with real-world examples and practical approaches to help you build a culture that drives performance, increases bottom line results, and creates brands that people talk about and remember, this is the book you'll want to keep close by as you create your own unique culture.
Implement and manage cultural change effectively
Apply key principles to achieve organizational goals
See how new technologies influence organizations
Retain employees and attract new talent
With this helpful guide, you'll boost your company's culture in no time!
Autorentext
Mike Ganino is retained worldwide as a keynote speaker, trainer, and consultant, helping companies create cultures that engage teams, thrill customers, and drive bottom lines. A former hospitality and tech industry executive, Mike has also helped develop thriving cultures in industries as diverse as real estate, manufacturing, hotel and restaurant, travel, and banking.
Klappentext
Win the war for talent with a best-in-class culture Inspire employees and transform your workplace Organizations around the world are fighting every day for the best employees, the most loyal customers, and the most favorable brand reputation. Central to each of these targets is a great company culture, just like those at places like Google, Wegman's, and Southwest Airlines. Packed with exercises and examples, this book will help you define your mission and vision, become an inspiring leader, develop a strategy for attracting great talent, boost collaboration and communications, and create an engaged workforce. This is the book you want to keep close as you define, expand, and enhance your unique company culture. Inside
Zusammenfassung
Make a difference with company culture
Organizations around the world are looking for the secret sauce to create strong company culturesand this book lets you in on what you can do to share the same culture that drives places like Google, Southwest, and Wegman's to succeed.
Inside, expert author on corporate culture Mike Ganino distills company culture down to the four core elements that you need to consider when making any business decision. Packed with real-world examples and practical approaches to help you build a culture that drives performance, increases bottom line results, and creates brands that people talk about and remember, this is the book you'll want to keep close by as you create your own unique culture.
Inhalt
Introduction 1
About This Book 1
Foolish Assumptions 2
Icons Used in This Book 3
Beyond the Book 3
Where to Go from Here 3
Part 1: Getting Started with Company Culture 5
Chapter 1: Understanding Company Culture 7
Defining Company Culture 8
Approaching Culture as Your Organization's Operating System 9
The Best Company Cultures: Different but Essentially the Same 12
Steering Clear of the Perks Pitfalls 13
Recognizing the Symptoms of an At-risk Culture 14
Chapter 2: Reaping the Benefits of a Healthy Culture 17
Improving Key Business Metrics with Culture 18
Tallying the Cost of Bad Culture 24
Chapter 3: Benchmarking Company Culture 29
Creating and Conducting Your Culture Survey 30
Tracking Culture in Other Ways 41
Part 2: Starting with Yourself 49
Chapter 4: Managing Yourself 51
Getting Yourself on Board 51
People Do Better When You Do Better 53
Becoming Mindful 54
Getting Started with Self-Management 59
Checking Your Beliefs 72
Managing Your Time 78
Chapter 5: Honing Your Leadership Skills 83
Reinventing Leadership for the Modern Workplace 84
Knowing What Great Leaders Do 85
Serving Your People First 87
Managing for Success 88
Coaching for Performance 90
Uncovering the Seven Sins of Toxic Leadership 92
Part 3: Designing Your Culture for Maximum Impact 95
Chapter 6: Maximizing Your Impact with Mission and Vision 97
Clarifying the Difference between Mission and Vision 98
Understanding the Real Purpose of an Organizational Mission 98
Crafting a Clear and Inspirational Mission Statement 101
Bringing Your Mission to Life 107
Looking into Your Future Vision 109
Drafting Your Organizational Vision 110
Sharing Your Vision 113
Living Your Vision 114
Chapter 7: Setting Your House Rules: Values and Behaviors at Work 115
Getting to the Truth about Company Values 116
Finding the Value in Values 117
Defining Your Organizational Values 120
Aligning Values with Desired Behavior 123
Drafting Your Values and Behavior Statement 126
Launching Your Values and Behavior Blueprint 129
Making Your Values Statement Come to Life 130
Chapter 8: Leveraging Your Culture for Inbound Recruiting 133
Understanding Inbound Marketing 134
Updating the Help Wanted Sign 135
Creating Engaging Content 139
Managing Your Employer Brand 145
Giving Your Culture a Home Page 146
Watching Your Competition 150
Employing the Entire Company as Recruiter 151
Curating a Strong Alumni Referral Network 152
Chapter 9: Hiring to Boost Culture 153
Hiring to Improve Culture 154
Fixing the Recruiting Cycle 155
Defining Your Ideal Candidate 156
Writing a Better Job Description 160
Crafting the Candidate Experience 162
Evaluating the Interview Process 163
Making the Offer 169
Avoiding the Most Common Interviewing Mistakes 171
My Favorite Piece of Advice for Hiring 174
Chapter 10: Onboarding New Hires 175
Using Onboarding to Set the Stage 176
Crafting a Vision for Your New Hire Experience 178
Evaluating Your Current Process 180
Combining Vision and Current Practices for Onboarding Success 182 Designing the Buddy System 187...