CHF25.00
Download steht sofort bereit
Learn what it takes to find, buy, and run a franchise -- and enjoy the rewards of being your own boss
If you've ever visited a chain restaurant and thought, "I'd like to run one of these," you're among countless would-be entrepreneurs eager to be their own boss. Franchise Management For Dummies is a hands-on guide that provides clear and concise information on the issues involved in finding, buying, operating, and ultimately growing a successful franchise business. Geared toward both novices and experts in franchising, it's an essential guide to help prospective franchisees know what to look for in a great franchisor, and to show existing franchisees what great franchisors are providing their franchisees.
Both emerging and experienced franchisors will gain an understanding about the proper methods of structuring, managing, and expanding their franchise systems. Social impact investors, donors, and NGOs can learn how franchising techniques can transform how they look at providing products and services at the base of the pyramid.
Inside you'll discover:
How to find a franchise that's right for you and the ideal location for it
Where to find quality franchisors and understand the qualities franchisors look for
How to gather information from franchisees
A franchisor's mandatory legal obligations to prospective franchisees, the franchise disclosure document (FDD), and working with franchise professionals
How to take a realistic look at your finances and what capital you'll need to buy and launch a franchise
Develop strategic advertising and marketing plans
How to find, hire, and train talented employees who will help make your franchise a success
How to make sure your franchise makes money
How to grow your business with multiple franchises
And more!
Additionally, Franchise Management For Dummies includes a glossary of common franchise-related terms, ten keys to franchisee success, and the questions to ask before becoming a franchisor. Get a copy today and find out if owning and operating a franchise is the right business move for you.
Autorentext
Michael H. Seid is the founder and Managing Director of MSA Worldwide, the leading strategic and tactical advisory firm in franchising. Joyce Mazero is a partner and Co-Chair of Gardere's Global Supply Network Industry Practice, internationally recognized and trusted legal advisors dedicated to excellence in franchising. Find handy resources—including sample forms, checklists, and straightforward advice at www.dummies.com/go/franchisemanagementfd
Inhalt
Foreword xv
Introduction 1
About This Book 1
Foolish Assumptions 2
Icons Used in This Book 3
Beyond the Book 4
Where to Go from Here 4
Part 1: Wrapping Your Brain Around Franchising 5
Chapter 1: The Power of the Brand 7
Tracing the History of Franchising 7
What Is a Franchise, Anyway? 9
The effects of franchising on modern business 9
The success of franchising for business owners 10
What's the Big Deal with Brands? 11
Franchise Siblings: Three Types of Franchising 12
Traditional franchising 12
Business-format franchising 12
Social franchising 14
The Roles and Goals of Franchisors and Franchisees 15
Looking at the world through franchisor lenses 15
The franchisee's end of the bargain 16
Nuances of the Franchisor/Franchisee Relationship 18
Chapter 2: Franchises Come in Different Sizes 21
Getting Started with a Single Franchise 22
Where to start: It's two in the morning and you can't sleep 22
Sifting through the options 23
Paying attention to what's hot 25
Adding Franchises, One at a Time 27
Flying solo: Single-unit franchises 27
Growing a family one franchise at a time 28
Developing a Territory on Your Own 29
Becoming a Master Franchisee 32
The Area Rep: Master Franchise Lite 34
Sharing Risks and Rewards in a Joint Venture 35
Councils, Associations, Cooperatives, and Buying Groups 36
Buying Franchisor-Owned Locations 37
Chapter 3: Mirror, Mirror, on the Wall 41
Starting Your Own or Joining a Team 42
Consider the Pros and Cons 43
Advantages of making a franchise investment 43
Disadvantages of making a franchise investment 45
Being Realistic about Being a Franchisee 48
Looking in the Mirror: A Self-Evaluation 49
Are you willing and able to learn new skills? 49
Would you rather give or take orders? 50
Can you say goodbye to corporate perks? 51
How is your health? 51
Do you like people? 52
How much can you dish out and take on? 53
Consider your family and friends 53
Chapter 4: The Legal Issues 55
Franchise Regulation: A Little History 56
The State Regulatory Landscape 57
The Franchise Disclosure Document 58
What you will find in the FDD 58
The waiting period 59
The FDD, Item by Item 60
Calling out a few key items 71
How much can I make? 73
Additional information available when an FPR is provided 74
Understanding a franchise agreement 75
The franchisor's verbal promises 75
Finding professional advisors 75
Negotiating with a Franchisor 77
Part 2: Buying a Franchise 79
Chapter 5: Researching Franchise Opportunities 81
Digging Up the Good Information 82
The Internet is the place to start 83
Print directories 84
Publications to understand franchising 84
Attending trade shows and expositions 85
Hot and trendy, but does it have any legs? 86
The Role, Risk, and Benefits of Brokers 87
Do brokers work for you or the franchisor? 87
Deciding Whether to Buy Old or New 88
Sizing up an existing franchise 89
Investigating new franchise opportunities 91
Benchmarking Franchise Offerings 92
Going Back Home and Eyeing Locations 96
Chapter 6: Raising Capital: Wowing, Wrangling, and Winning 97
Examining Your Current Finances 98
Ask yourself some probing questions 98 &l...