Thousands of interior design professionals have come to rely on
The Interior Design Business Handbook for comprehensive,
accessible coverage of the essential procedures, tools, and
techniques necessary to manage a successful interior design
business. The Fifth Edition of this essential resource has
been revised to address the latest trends and changes in the field,
with new and updated material on business size and structure,
building a brand, client development, social networking and
Internet marketing, finances, purchasing, technology and software
programs, and other key areas.

Complete with more than 75 sample forms and letters, this
Fifth Edition is a one-stop resource for all aspects of
establishing and running an interior design business--from
choosing a location and managing day-to-day operations to growing a
business and putting it up for sale. All of the techniques and
procedures in the book are rooted in real-world experience and are
used daily in successful design firms throughout the United
States.

Filled with valuable information for solo practices and small
firms as well as larger businesses, this book is an indispensable
resource for seasoned professionals as well as interior designers
who are at the start of their career.

Autorentext

MARY V. KNACKSTEDT, FASID, FIIDA, is founder and
President of Knackstedt, Inc., of Harrisburg, Pennsylvania, and New
York City. She is an interior designer, furniture designer,
consultant, and speaker. She has taught continuing education and
business courses for professional organizations and universities,
including Harvard University's Graduate School of Design. As a
consultant, Knackstedt has helped develop many new businesses and
restore many failing businesses. She continues to advise designers
throughout the United States.

Zusammenfassung

Thousands of interior design professionals have come to rely on The Interior Design Business Handbook for comprehensive, accessible coverage of the essential procedures, tools, and techniques necessary to manage a successful interior design business. The Fifth Edition of this essential resource has been revised to address the latest trends and changes in the field, with new and updated material on business size and structure, building a brand, client development, social networking and Internet marketing, finances, purchasing, technology and software programs, and other key areas.

Complete with more than 75 sample forms and letters, this Fifth Edition is a one-stop resource for all aspects of establishing and running an interior design businessfrom choosing a location and managing day-to-day operations to growing a business and putting it up for sale. All of the techniques and procedures in the book are rooted in real-world experience and are used daily in successful design firms throughout the United States.

Filled with valuable information for solo practices and small firms as well as larger businesses, this book is an indispensable resource for seasoned professionals as well as interior designers who are at the start of their career.

Inhalt

Preface vii

Acknowledgments ix

Chapter 1 Finding Your Place in Interior Design 1

Chapter 2 Starting or Changing Your Business Type or Structure 31

Chapter 3 Planning for Profit and Growth 56

Chapter 4 Setting Up a Design Studio 70

Chapter 5 The Design Team 87

Chapter 6 Business Development 135

Chapter 7 Charging for Your Services 174

Chapter 8 Succeeding in Project Management 252

Chapter 9 Working with Sources and Contractors 281