Social media commerce is a booming industry. By using social
networks in the context of e-commerce transactions, brands large
and small are making their products more available and more
convenient for customers. This one-of-a-kind guide introduces you
to social media commerce and explains how you can use social media
to provide better customer service, collect payments online, and
build your customer base. Online marketing expert Marsha Collier
helps you determine where you have the best opportunity to reach
your market, which sites you should integrate with, and much
more.

Your customers are communicating with each other via social
media; making purchasing opportunities available on social media
sites adds convenience for your customer and opens up new sales
opportunities
This step-by-step guide explains social media commerce and
shows what you can accomplish
Helps you determine the sites where your business should have a
presence
Demonstrates how customers can help promote your brand as they
recommend products and services to others on their social
networks
Author Marsha Collier is the undisputed expert on eBay and a
recognized authority on social media marketing

Social Media Commerce For Dummies helps you offer your
customers better service while giving them the opportunity to share
information about your product with their social media
contacts.

Autorentext

Marsha Collier is an expert on social media topics as well as
the world's bestselling author on eBay. She has written multiple
editions of eBay For Dummies and Starting an eBay
Business For Dummies, and she is much in demand as a speaker
and trainer, appearing at many events each year.

Zusammenfassung
Capture customers and sales with social media commerce

Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media commerce and explains how you can use social media to provide better customer service, collect payments online, and build your customer base. Online marketing expert Marsha Collier helps you determine where you have the best opportunity to reach your market, which sites you should integrate with, and much more.

Your customers are communicating with each other via social media; making purchasing opportunities available on social media sites adds convenience for your customer and opens up new sales opportunities
This step-by-step guide explains social media commerce and shows what you can accomplish
Helps you determine the sites where your business should have a presence
Demonstrates how customers can help promote your brand as they recommend products and services to others on their social networks
Author Marsha Collier is the undisputed expert on eBay and a recognized authority on social media marketing
Social Media Commerce For Dummies helps you offer your customers better service while giving them the opportunity to share information about your product with their social media contacts.

Inhalt

Introduction 1

Part I: Prepping for Social Media Commerce 7

Chapter 1: Social Media Commerce and Your Bottom Line 9

Chapter 2: Competing in the Social Media Realm 25

Chapter 3: Creating a Social Media Policy 47

Part II: Adapting Your Web Presence 53

Chapter 4: Passive Engagement: Creating a Social Persona
through

Your Website 55

Chapter 5: Active Engagement: Connecting Directly with Your
Customers 75

Chapter 6: Claiming Your Space on Review Sites 89

Chapter 7: Knowing Where to Share Your Content 101