This book explores causes and consequences of interfirm rivalry within the global insurance industry. Based on three empirical studies, the book investigates (1) the mechanisms driving firm positioning and strategic group dynamics, (2) the impact of market shocks on firms' competitive behavior, and (3) the determinants of stock market responses to individual competitive actions. The book's insights offer important implications for academics and practitioners alike.

Autorentext

Markus Schimmer obtained a Ph.D. in Management from the University of St.Gallen. During his Ph.D. studies, he was a visiting research scholar at the University of Virginia Darden School of Business with Prof. Ming-Jer Chen, Ph.D., who is a leading authority in competitive dynamics research.

Zusammenfassung
This thesis investigates the competitive dynamics in the global insurance industry from 1999 to 2008. After reviewing the current state of the academic debate on interfirm rivalry, it derives a research agenda spanning different levels of analysis and phenomena of interest. Specifically, the thesis explores (1) how and why firms continuously adjust their strategic profiles in the presence of an industry's strategic group structure, (2) whether market shocks (namely 9/11 and Hurricane Katrina) temporarily change the decision-logic underlying competitive choices, and (3) whether stock markets respond differently to competitive moves that follow a clearly stated strategic rationale.

Inhalt
Theoretical Background.- Convergence-Divergence within Strategic Groups.- From Crisis to Opportunitiy: How Market Shocks Impact Interfirm Rivalry.-Performance Effects of Corporate Diverstiture Programs.