Luxury Yachting

"Luxury yachting offers private and exclusive experience which suits the demand of sophisticated customers of the 21st century. As the global tourism industry is embracing the next normal post COVID-19 pandemic, this book appears at the most opportune moment, as it offers a comprehensive insight of the potential of luxury yachting as a tourism product. The richness of the book is attributed to its wide geographical span of case studies from Australia and South-East Asia to the Mediterranean and the Americas. The book will definitely delight readership in quest of knowledge on luxury yachting and be of added value to professionals, academics and DMOs seeking to bring innovation in their tourism offer." --Vanessa GB Gowreesunkar, Anant National University, India. This book offers an insight into the luxury yacht industry as a provider and facilitator of a luxury yacht experience. Linked to special interest tourism (SIT), luxury yachting is an exclusivearea of tourism and practice which operates in a relatively small and niche environment. Part I offers a range of academic contributions on luxury yachting from a tourism perspective. Part II provides an insight into the industry from the practitioner perspective. Part III stimulates discussions around yachting practices in different destinations.

With a truly global outlook, this contributed volume enhances our understanding of a lucrative area within tourism that has so far been under-researched and under-explored.

Tatiana Gladkikh is a Sector Manager (Business, Management and Computing) at the University of the Highlands and Islands (UHI), Perth College.

Hugues Séraphin is a Senior Lecturer in Event and Tourism Management Studies at the University of Winchester.

Victoria Gladkikh is a luxury yachting practitioner with experience of working on board of 50 - 85 meter luxury motor yachts.

Tan Vo Thanh is an Associate Professor in Tourism & Marketing at La Rochelle Business School, Excelia Group, France.

Autorentext

Tatiana Gladkikh is Head of Discipline (Business Management) at AFG College with the University of Aberdeen, Doha. She joined academia in 2007 after 11 years of management, academic and consultancy roles in the UK, Russia and Europe. Her area of consultancy is cross-cultural business communication and transnational education. Prior to her move to Qatar she has worked at the University of Birmingham and the University of Winchester teaching at all academic levels and researching leadership, globalisation and cross-cultural issues in the global business environment.

Hugues Séraphin is a Senior Lecturer in Event and Tourism Management Studies. He is also an associate research at La Rochelle Business School (France). Hugues Seraphin holds a PhD from the Université de Perpignan Via Domitia (France) and joined The University of Winchester Business School in 2012. He was the Programme Leader of the Event Management programme between 2015 and 2018. Dr Hugues Seraphin has expertise and interests in tourism development and management in post-colonial, post-conflict and post-disaster destinations. He has recently published in International Journal of Culture, Tourism, and Hospitality Research; Current Issues in Tourism; Journal of Policy Research in Tourism, Leisure and Events; Journal of Business Research; Worldwide Hospitality and Tourism Themes; Tourism Analysis; and Journal of Destination Marketing & Management. He is the co-Editor of Overtourism: Causes, Implications and Solutions (Palgrave Macmillan, 2020).

Victoria Gladkikh is a lead deckhand on board of a 85-meter luxury motor yacht. Having worked on luxury yachts since 2016, she has acquired over 20,000 nautical miles travelling on luxury vessels of various sizes around Europe, North America, Canada, the Caribbean and Central America. She has served a variety of affluent owners and guests from various cultural and professional backgrounds. She has experience of two transatlantic crossings, Panama Canal crossing and Monaco Yacht Show. Victoria is a qualified Yachtmaster. A recipient of the Slater Scholarship award, she is currently studying for a Officer of the Watch qualification. Victoria has two significant media appearances: her professional interviews and photographs were published in leading luxury yacht magazines On Board and *Boa*t. She is an active member of the female yachting organization.

Tan Vo Thanh is an Associate Professor in Tourism & Marketing at La Rochelle Business School, Excelia Group, France. His area of specialization and research is Destination Management, ICT, Wine Tourism and Green Human Resource Management. He is also the co-Editor of Overtourism: Causes, Implications and Solutions (Palgrave Macmillan, 2020).

Zusammenfassung

This book offers an insight into the luxury yacht industry as a provider and facilitator of a luxury yacht experience. Linked to special interest tourism (SIT), luxury yachting is an exclusive area of tourism and practice which operates in a relatively small and niche environment.

Part I offers a range of academic contributions on luxury yachting from a tourism perspective. Part II provides an insight into the industry from the practitioner perspective. Part III stimulates discussions around yachting practices in different destinations.

With a truly global outlook, this contributed volume enhances our understanding of a lucrative area within tourism that has so far been under-researched and under-explored.

Inhalt

PART I: LUXURY YACHTING AS SPECIAL INTEREST TOURISM (SIT)

CHAPTER 1: Luxury Yachting and Tourism Development in SIDS: Impacts of Tourism-related Foreign Direct Investment

This chapter examines the impacts of tourism-related foreign direct investment (TFDI) as perceived by local people, drawing on their experienced 'realities'. In an attempt to capture a more holistic picture of TFDI impacts, it takes a multi-stakeholder approach. Emphasis is placed on local residents, however the study includes perspectives of marina hotel employers, investors, policy-makers, tourism and business association representatives, local residents who are TFDI marina hotel employees, and local residents who are non-TFDI employees. The research is situated in the context of Barbados, a tourism- dependent, small island developing state - a tourist destination that remains under-researched by tourism scholars.

The idea that reality is open to multiple interpretations through lived experiences underpins the ethos of this chapter. The purpose is to capture different 'experienced realities' of local impacts of luxury yachting TFDI in Barbados. In order to extend current TFDI knowledge, this study uses qualitative data as opposed to applying econometric analysis which is generally adopted in TFDI studies.

Keywords: Tourism-related Foreign Direct Investment (TFDI), Yacht Marina Development, Small Island Developing States (SIDS), Caribbean, Barbados, Experienced realities

CHAPTER 2: Luxury Yachting V Luxury Cruising An Empirical Study

The cruise industry has grown significantly (CLIA, 2019) and as such the demand for luxury cruising has meant that cruise companies have identified a niche market. New ships have been built to meet the demands of luxury cruise tourists, and this is increasing. For example, the Carlton-Ritz group have brought out a luxury cruise ship offering the ultimate experience in cruising in line with the luxury hotel brand. Norwegian Cruise Line Holdings Ltd acquired Regent Seven Seas Cruises a luxury cruise brand offering all-inclusive packages. This has given them a competitive edge when it comes to the luxury cruise tourism market. Parallel to cruise supply and demand, the superyachts have also identified a gap in the market and recognize that luxury yachts can too be an income driver. This chapter explores the significance of both luxury cruise…