Genderless. A new trend in the fashion and lifestyle industry

Konstantin Kröber

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Bachelor Thesis from the year 2017 in the subject Design (Industry, Graphics, Fashion), grade: 1,0, AMD Akademie Mode & Design Gm...

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Bachelor Thesis from the year 2017 in the subject Design (Industry, Graphics, Fashion), grade: 1,0, AMD Akademie Mode & Design GmbH, language: English, abstract: For some time now, there has been a development in our society that pays less and less attention to the importance of the sex of men and women. Gender boundaries can be bridged and alternative life concepts can be established in the community. With its trend study "Gender Shift" from 2015, the Zukunftsinstitut has created an important approach to presenting this social development. Despite this dispute, the fashion potential of the megatrend remains unanswered. How does the lifestyle industry react in practice to the change in society? And what effects will this trend development have on the society of the future? In order to answer these questions, different fashion and gender theories are presented first. What is the current social position of transsexuals or homosexuals? Based on this, examples from the lifestyle sector, more precisely from the automotive, perfume and cosmetics sectors, are analyzed. In what form is the increasing genderlessness reflected in the products of the lifestyle industry and their marketing? In the fashion industry, "high fashion" and "unisex fashion" are studied. Why are more and more fashion houses focusing on gender-neutral fashion and how is this reflected in the collections? From the content: - Gender; - Sexes; - Fashion; - Trends; - Lifestyle