This book provides an overview of behavioral decision theory and related research findings. In brief, behavioral decision theory is a general term for descriptive theories to explain the psychological knowledge related to decision-making behavior. It is called a theory, but actually it is a combination of various psychological theories, for which axiomatic systems, such as the utility theory widely used in economics, have not been established; it is often limited to qualitative knowledge. However, as suggested in the studies of H. A. Simon, who won the Nobel Prize for Economics in 1978, and D. Kahneman, who won the prize in 2002, the psychological methodology and knowledge of behavioral decision theory have been applied widely in such fields as economics, business administration, and engineering, and are expected to become more useful in the future. This book explains various behavioral decision theories related to decision-making processes. Numerous models have been proposed to explain the psychological processes related to such a selection of decision strategies, and this book also introduces some new models that are useful to explain decision-making processes. The book concludes with speculation about the future of modern behavioral decision theories while referring to their relation to fields associated with neuroscience, such as neuroeconomics, that have been developed in recent years. In addition, each chapter includes a bibliography that can be referred to when studying more details related to behavioral decision theory. Reading this book requires no advanced expertise; nonetheless, an introductory knowledge of psychology, business administration, and economics, and approximately a high school graduate's level of mathematics should facilitate the reader's comprehension of the content.

Inhalt
1 Decision-Making Phenomenon and Behavioral Decision Theory .-Preference Reversal Phenomenon and Description of the Phenomenon .-2 Ordinal Utility and Preference Reversal Phenomenon .-3 Causes of Preference Reversal Phenomenon .-4 Psychology of Preference Reversals and Prominence Hypothesis .-5 Expected Utility Theory and Psychology .-6 Axioms and Counterexamples Expected Utility Theory .-7 Preference Paradox and Nonlinear Expected Utility Theory .-8 Prospect Theory and Decision-Making Phenomena .-9 The Framing Effect of Decision Making .-10 Theories Used to Explain the Framing Effect .-11 Decision-Making Process .-12 Behavioral Decision Theories that Explain Decision-Making Processes .-13 Behavioral Decision Theory and Good Decision Making .-Appendix .-Author Index .-Subject Index