In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional response. 'Critical Metaphor Analysis' is then developed in a series of corpus-based studies in which analysis of collocations provides insight into the cognitive motivation and expressive connotation of metaphor. By unifying traditional and cognitive semantic with pragmatic approaches, the reader becomes aware of the importance of metaphor in persuasive language.

Autorentext

JONATHAN CHARTERIS-BLACK is Senior Lecturer in Applied Linguistics at the University of Surrey. He has published extensively in the areas of figurative language, corpus linguistics, cognitive semantics and English for specific purposes.

Zusammenfassung
By unifying cognitive linguistics and pragmatics within a broad social sciences perspective, Jonathan Charteris-Black makes the reader aware of why metaphors are rhetorically successful. This study, a collocational analysis of discourses of American and British political speeches and manifestos, sports and finance journalism, and the Bible and Koran, provides insight into thepersuasive use of metaphor. It is proposed that metaphors are effective when they are both cognitively plausible and evoke an emotional response. They persuade because they integrate pragmatic, cognitive and linguistic knowledge with awareness of culture, ideology and history.'Critical Metaphor Analysis' is proposed as an original, multi-layered analytical approach to metaphor, integrating critical discourse analysis, corpus linguistics and cognitive semantics. Jonathan Charteris-Black's study will interest students and researchers in cognitive linguistics, rhetoric, religious and political discourse, and communication.

Inhalt

List of Figures List of Tables Preface Acknowledgements Style Conventions Introduction PART I: METAPHOR BACKGROUND AND THEORY Metaphor and Thought Critical Approaches to Metaphor PART II: METAPHOR IN POLITICAL DISCOURSE The Metaphors of New Labour Metaphor in British Party Political Manifestos Metaphor in American Presidential Speeches PART III: METAPHOR IN PRESS REPORTING Metaphor in Sports Reporting Metaphor in Financial Reporting PART IV: METAPHOR IN RELIGIOUS DISCOURSE Metaphor in the Bible Metaphor in the Old Testament Metaphor in the Koran A DISCOURSE THEORY OF METAPHOR Critical Metaphor Analysis References Bibliography Index