Digital Design for Print and Web

The all-inclusive guide--from theory to practice--for
print and Web design

Any well-conceived print or Web design features the dynamic
interplay between visual artistry and technical skill. It becomes
important, therefore, for the designer to cultivate an aesthetic
eye as well as develop a high degree of computer savvy.

By combining basic theory with hands-on technique, Digital
Design for Print and Web takes the unique approach of uniting
two subjects traditionally approached separately into one complete
volume. As a result, you will gain a clearer understanding of the
entire creative process, from project management to working with
graphics to designing for print and, ultimately, the Web. In this
book, you'll find:

• Full-color text and illustrated, step-by-step instruction
  supported by more than 75 video tutorials

• Coverage of professional software including the Adobe Creative
  Suite

• A wide variety of inspirational images from well-known
  designers

• Online full-length project assignments from entry level to
  advanced

An ideal resource for design students or practitioners,
Digital Design for Print and Web will show you to how to
create more effectively and guide you on the path toward digital
design mastery.

Autorentext
JOHN DiMARCO, PhD, is Assistant Professor at St. John's University as well as creator and founder of PortfolioVillage.com. He is the author of Web Portfolio Design and Applications and Computer Graphics and Multimedia: Applications, Problems, and Solutions.

Zusammenfassung
The all-inclusive guidefrom theory to practicefor print and Web design Any well-conceived print or Web design features the dynamic interplay between visual artistry and technical skill. It becomes important, therefore, for the designer to cultivate an aesthetic eye as well as develop a high degree of computer savvy.

By combining basic theory with hands-on technique, Digital Design for Print and Web takes the unique approach of uniting two subjects traditionally approached separately into one complete volume. As a result, you will gain a clearer understanding of the entire creative process, from project management to working with graphics to designing for print and, ultimately, the Web. In this book, you'll find:

• Full-color text and illustrated, step-by-step instruction supported by more than 75 video tutorials

• Coverage of professional software including the Adobe Creative Suite

• A wide variety of inspirational images from well-known designers

• Online full-length project assignments from entry level to advanced

An ideal resource for design students or practitioners, Digital Design for Print and Web will show you to how to create more effectively and guide you on the path toward digital design mastery.

Inhalt

Preface xi

Acknowledgments xiii

Part One Theory and Principles 1

Chapter 1 Communication Goals 3

Chapter Objectives 3

What is Graphic Communication? 4

Information 9

What is Information? 9

Principles and Goals: Design for Information 10

Persuasion 14

What is Persuasion? 14

Principles and Goals: Design for Persuasion 17

Education 18

What is Education? 18

Principles and Goals: Design for Education 19

Entertainment 21

What is Entertainment? 21

Principles and Goals: Design for Entertainment 21

References 24

Notes 25

Chapter 2 Design: Definition and Devices 27

Chapter Objectives 27

Design as a Problem-Solving Tool 28

What is Design? 28

Design Devices 44

Space, Format, and Structure 44

References 56

Chapter 3 Design: Elements and Principles 59

Chapter Objectives 59

The Visual Pieces 60

Line 60

Shape 61

Texture 62

Value 62

Color 63

Type and Typography 73

Design Principles 83

Evaluating and Critiquing Your Work 93

References 94

Chapter 4 Conceptualization and Planning 97

Chapter Objectives 97

Inspiration 98

Seven-Step Design Process 98

Identify 99

Research 101

Target 103

Conceptualize 104

Create 107

Revise 108

Evaluate 108

Digital Design Project Types 108

Possibilities 108

Annual Reports and Business Reports 110

Announcements, Invitations, and Postcards 110

Advertising 111

Books 112

Brochures and Collateral 114

Calendars 115

Catalogs 115

Direct Mail and Direct Response 116

Environmental Graphics 116

Internet Design 118

Letterhead and Stationery (Corporate Identity) 119

Logos 121

Newsletters 122

Packaging 123

POP, Signs, and Billboards 124

Posters 124

Publication Design 127

References 129

Part Two Techniques 131

Chapter 5 Raster Graphics 133

Chapter Objectives 133

Digital Imaging and Raster Graphics 134

Raster Graphics for Print and Web 135

Raster Graphics Techniques 136

Document Setup 137

Layers and Compositing 140

Selections 144

Masks 158

Color 161

Shape Basics 167

Retouching Basics 169

Type in Digital Imaging Applications 177

Bitmap Filters 180

Layer Effects 181

Final Output for Print 184

Final Output for Web 188

Design Assignment 190

Online Movie Lessons 191

Bibliography 191

Chapter 6 Vector Graphics 193

Chapter Objectives 193

Digital Illustration and Vector Graphics 194

Vector Graphics for Print and Web 194

Vector Graphics Techniques 196

Document Setup 197

Layers and Templates 198

Color 201

Shapes and Paths 208

Typography 221

Final Output for Print 226

Final Output for Web 226

Design Assignment 226

Online Movie Lessons 227

Bibliography 227

Chapter 7 Digital Page Layout for Print 229

Chapter Objectives 229

Page Layout Techniques 232

Document Setup 232

Using Color 240

Text and Typography 245

Working with Images 257 Design Ass...