This book offers a comprehensive examination of midterm elections from the lens of communications and media coverage. Using a wide variety of methods, this contributed volume covers the differences, similarities, and challenges unique to midterm elections.

Autorentext

John Allen Hendricks is Chair and a Professor of Mass Communication at Stephen F. Austin State University, USA. He has authored/edited nine books, including Presidential Campaigning and Social Media: An Analysis of the 2012 Campaign (with Dan Schill 2014) and Techno Politics in Presidential Campaigning: New Voices, New Technologies, and New Voters (with Lynda Lee Kaid 2010).

Dan Schill is an Associate Professor in the School of Communication Studies at James Madison University, USA, where he teaches courses in advocacy, political communication, and media and politics. He has published books on political communication topics, including Presidential Campaigning and Social Media: An Analysis of the 2012 Campaign (with John Allen Hendricks 2014). Schill was a2009-2010 American Political Science Association (APSA) Congressional Fellow and often conducts dial focus groups for news organizations.

Inhalt
PART I: THE 2014 ELECTION: ISSUES AND AGENDAS

1. Media, Message, And Mobilization: Political Communication In The 2014 Election Campaigns By Dan Schill And John Allen Hendricks
2. The Cult(Ure) Of Analytics In 2014 By Jessica Baldwin-Philippi
3. The '' ''Documented Voter '' '': Voter Id Messaging In The 2014 Texas Midterm Election Byy Joshua M. Scacco, Regina G. Lawrence, And Ori Tenenboim
4. Common-Sense Protections Or Government Interference In Private Decisions?: Competing Media Frames In The Battle Over Tennessee '' ''s Abortion Amendment By Amy E. Jasperson, Charles Kelley, And Kirby Bennett
5. Political Communication And Affective Polarization In The 2014 Midterm Elections For The U.S. Senate: The Cases Of Iowa, North Carolina, And Georgia By Freddie J. Jennings, Rocío Galarza, And Benjamin R. Warner
   PART II: MEDIA COVERAGE AND EFFECTS OF TELEVISION, NEWSPAPERS, AND LATE-NIGHT COMEDY SHOWS IN 2014
6. The 2014 Midterm Elections On Local Television: Frames, Sources And Valence By Daniela V. Dimitrova And Sisi Hu
   7.Visual Framing Of 2014 U.S. Senate Campaign: Conflict Bias In News Coverage By Joan L. Conners
7. The Serious Business Of Late-Night Political Humor: Issue Salience In The 2014 Midterm Elections By Jody C Baumgartner And Jonathan S. Morris
   PART III: TECHNOLOGY IN THE POLITICAL PROCESS
8. The Influence Of Twitter Posts On Candidate Credibility: The 2014 Michigan Midterms By Terri L. Towner
9. Picturing The Senate Candidates: Image-Building In The Twitterverse By Nicole Smith Dahmen
10. Personalization And Gender: 2014 Gubernatorial Candidates On Social Media By Regina G. Lawrence, Shannon Mcgregor, Arielle Cardona, And Rachel Mourao
    PART IV: ADVERTISING IN THE 2014 POLITICAL PROCESS
11. Campaign Advertising In Florida '' ''s 2014 Gubernatorial Election: Candidate Images, Voter Enthusiasm, And Partisanship By David Lynn Painter And Tom Vizcarrondo
12. Midterm Voters: An Investigation Of Information Processing The Heuristic Systematic Processing Model And Of Political Advertisements By Lindsey A. Harvell And Gwen Nisbett
13. Blue Governors In Red States And Red Governors In Blue States By Hyun Jung Yun And Jae Hee Park