Jens Kopp analyzes the potential of car sharing as a new mobility solution in light of progressive urbanization and researches factors influencing the use of car sharing to assess the growth outlook of car sharing services. He performs a regression analysis to identify statistically significant factors influencing the use and evaluation of car sharing services based on an empirical field research conducted in Germany (n=175). Key findings include that cost saving is the only researched factor relevant to influence the use of car sharing services as well as the evaluation of car sharing and the assessment of its future. The existing research shows that car sharing is a viable lever to address substantial ecological and economic mobility issues and the conducted research provides new insights into the factors influencing the use and evaluation of car sharing services.

Contents

• The Transformation in the Automobile Industry
• State of the Automobile Industry: Porter's Five Forces

• Research Design: Empirical Field Research on Potential Car Sharing Users

  Target Groups

• Researchers and students in the fields of strategic corporate management, marketing, and economics

• Market research specialists, strategy managers, marketing and sales experts in the automobile industry

  The Author

  Jens Kopp holds a Master's Degree in Business Administration from the FOM in Essen with a focus on Strategic Corporate Management.

  Autorentext

Jens Kopp holds a Master's Degree in Business Administration from the FOM in Essen with a focus on Strategic Corporate Management.

Inhalt

The Transformation in the Automobile Industry.- State of the Automobile Industry: Porter's Five Forces.- Research Design: Empirical Field Research on Potential Car Sharing Users.