Pinterest Marketing

Develop and implement a Pinterest marketing strategy with
this step-by-step guide

Pinterest is the fastest-growing social media platform, with
more than 80 percent of its users women between the ages of 25 and

54. Learn to reach this desirable market by following the advice in
    this step-by-step, task-based guide! It explains Pinterest's unique
    appeal and fundamentals, then shows how to develop a strategic
    marketing plan, set up an account, curate winning content, find
    followers, and track and monitor Pinterest traffic. The popular An
    Hour a Day format uses a detailed how-to approach with case
    studies, tips, interviews, and more.

• Learn how craft, implement, measure, and optimize a successful
  Pinterest marketing plan

• Explore the factors behind Pinterest's appeal and learn how to
  develop a plan based on your business's core goals, then implement
  it and monitor the results

• Review case studies and interviews with successful Pinterest
  marketers to use as guidelines for your own campaigns

Pinterest Marketing: An Hour a Day gives you the know-how
and the confidence to market your business on today's hottest
social media platform.

Autorentext

Jennifer Evans Cario is founder and President of SugarSpun Marketing, a boutique social media agency specializing in sustainable social media strategies, web analytics, and corporate training. She also serves as the Social Media Faculty Chair for Market Motive, a web-based training facility, and as adjunct faculty for Rutgers University's Mini-MBA programs. Jennifer has been in the industry since 1996 and has trained or consulted for a wide range of B2B and B2C companies across the United States and Canada.

Zusammenfassung

Develop and implement a Pinterest marketing strategy with this step-by-step guide

Pinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and 54. Learn to reach this desirable market by following the advice in this step-by-step, task-based guide! It explains Pinterest's unique appeal and fundamentals, then shows how to develop a strategic marketing plan, set up an account, curate winning content, find followers, and track and monitor Pinterest traffic. The popular An Hour a Day format uses a detailed how-to approach with case studies, tips, interviews, and more.

• Learn how craft, implement, measure, and optimize a successful Pinterest marketing plan
• Explore the factors behind Pinterest's appeal and learn how to develop a plan based on your business's core goals, then implement it and monitor the results
• Review case studies and interviews with successful Pinterest marketers to use as guidelines for your own campaigns
  Pinterest Marketing: An Hour a Day gives you the know-how and the confidence to market your business on today's hottest social media platform.

Inhalt

Introduction xxvii

Chapter 1 Understanding Pinterest 1

What is Pinterest? 2

Visual Bookmarking 2

Visual Idea Searching 4

The History of Pinterest 5

Pinterest's Quietly Explosive Growth 6

An Organically Formed Community 6

Demographics 6

How Pinterest Makes Money 7

Affiliate Links 8

Ad Platform Potential 8

Premium Account Potential 9

Pinterest's Long-Term Potential 9

Early-to-Market Advantage 9

Third-Party Integration 10

Sustainability for Users 11

Chapter 2 Who Uses Pinterest for Marketing and Why? 13

Why Are Companies Using Pinterest? 14

To Drive Traffic 14

To Generate (and Track) Loyalty 16

To Demonstrate Product Potential 18

To Better Understand Consumers 20

To Establish Brand Personality 22

What Types of Companies Can Benefit from Using Pinterest? 24

Bloggers 24

Retail Stores 26

Online Publications 30

Big Brands 32

Small Business 34

Nonprofits 36

Chapter 3 What Makes Pinterest Valuable? 39

Pinterest Plays Off the Impact of Imagery 40

Visual Bookmarking 42

Saved Images for Later Exploration 43

Driven by Impulse Clicks 44

Pinterest Has a Low Barrier to Entry 45

Easy Account Setup 45

Minimal Account Management 46

Freedom from Publishing Schedules 46

Pinterest Provides an Outlet for Content Curators 47

Users and Businesses Can Share without Flooding Streams 47

Provides Businesses with Freedom to Share More Content 48

Pinterest Offers Content Segmentation to Users 49

Pinterest Serves as a Gateway Rather Than a Destination 50

Better Than Bookmarks for Users and Businesses 51

Pinterest Works Off Latent Click Conversions 52

Increased Opportunity for Traffic 53

Pinterest Puts All Users on an Equal Playing Field 53

Both Big and Small Companies Have Equal Leverage Potential 53

How Pins Get Fed into the Stream 54

Potential Benefit of More Traffic with Followers 55

Equality in Ultimate Pins Based on Size of Posting Account 55

Chapter 4 Week 1Set Up a Pinterest Account 57

Monday: Create an Account 58

Registering for an Account 58

Setting Up Your Profile 61

Personal Name vs Company Name 63

Setting up a Business Account 63

Tuesday: Understand the Category System 66

What Are the Pinterest Categories? 67

Why Do You Need to Use Pinterest's Categories? 68

Browsing Categories 68

Wednesday: Understand the Search System 69

Searching for Pins 70

Searching for People 71

Searching for Boards 72

Thursday: Create and Organize Your Boards 72

How to Create a Pinboard 72

Naming and Categorizing Pinboards 75

Organizing Pinboard Display 76

Friday: Start Pinning! 78

Chapter 5 Week 2Curating Content with Pinterest 79

Monday: Repinning Content from Pinterest 80

How to Repin Content 80

Repinning Content from Your Friend's Feeds 80

Repinning Content from Category Feeds 81

Tuesday: Pinning New Content with the Pin It Button and Bookmarklet 82

Spotting the Pin It Button on Websites 82

Installing and Using the Pinterest Bookmarklet 84

Using the Pin It Pop-Up Window 85

Wednesday: Uploading Original Pins to Pinterest 86

Why Upload an Original Pin? 86

Editing an Original Pin to Include a URL 87

Thursday: Pinning Products 88

How to Trigger a Product Listing 88

How Pinterest Displays and Categorizes Products 89

Friday: Pinning Content Using a Smartphone 90

Using the iPhone App 90 Usin...