This book discusses the question of soft power and public diplomacy challenges in East Asian context. Both concepts originate in the West, and in a sense this book can therefore be seen as an exercise in critically assessing soft power and public diplomacy in a different geographical and cultural setting.

Autorentext
Jan Melissen is the Director of Research at the Netherlands Institute of International Relations Clingendael and a Professor of Diplomacy in the Department of Political Sciences at Antwerp University.

Inhalt
The Theory and Reality of Soft Power: Practical Approaches in East Asia; S.Lee Soft Power as Productive Power; Y.Lee Measuring Soft Power in East Asia: An Overview of Soft Power in East Asia on Affective and Normative Dimensions; B.Jhee & N.Lee Modern Japan and the Quest for Attractive Power; A.Fukushima Soft Power and Public Diplomacy: The Case of Indonesia; R.Sukma Taiwan's Soft Power and the Future of Cross-Strait Relations: Can the Tail Wag the Dog?; Y.Chu South Korean Soft Power and How South Korea Views the Soft Power of Others; S.J.Lee The Limits of China's Soft Power in Europe: Beijing's Public Diplomacy Puzzle; I.D'Hooghe Asian Perceptions of American Soft Power; M.M.Bouton & G.Holyk The Complexities of Economic Soft Power: The USChina Case; B.I.Page & T.Xie Concluding Reflections on Soft Power and Public Diplomacy in East Asia; J.Melissen