The Art and Style of Product Photography

High quality images sell products. Here's how you do it.

From cereal boxes to billboards to photos on Amazon, product photos have a strong impact on viewers. Now you can master the secrets of effective product photography with this essential guide. Author J. Dennis Thomas guides you through the basics, from selecting the right equipment and practicing different lighting techniques to controlling exposure, using backgrounds and props, and much more. Whether it's jewelry, food, fashion, or other products, learn how to photograph for effective selling, while building the skills and tools you need for a career.

• Explains how to produce quality photos for product or commercial photography, including fashion, food, jewelry, technology, and more

• The author is a professional photographer whose work has been published in major U.S. magazines including Rolling Stone, Elle, W Magazine, and US Weekly

• Covers choosing the right equipment, practicing different lighting techniques, controlling exposure, using backgrounds and props, and more

• Gives new and even experienced photographers the tools they need to build careers in product photography

Take photographs that impress, intrigue, dazzle, and sell with The Art and Style of Product Photography.

Autorentext
J. Dennis Thomas is a freelance photographer with nearly 25 years of experience. The author of more than a dozen Digital Field Guides, he is known for his work as a concert and celebrity photographer as well as his product and editorial photography. His images have appeared in Rolling Stone, Elle, W Magazine, and US Weekly. Learn more at http://jdt-photo.com

Zusammenfassung

High quality images sell products. Here's how you do it.

From cereal boxes to billboards to photos on Amazon, product photos have a strong impact on viewers. Now you can master the secrets of effective product photography with this essential guide. Author J. Dennis Thomas guides you through the basics, from selecting the right equipment and practicing different lighting techniques to controlling exposure, using backgrounds and props, and much more. Whether it's jewelry, food, fashion, or other products, learn how to photograph for effective selling, while building the skills and tools you need for a career.

• Explains how to produce quality photos for product or commercial photography, including fashion, food, jewelry, technology, and more
• The author is a professional photographer whose work has been published in major U.S. magazines including Rolling Stone, Elle, W Magazine, and US Weekly
• Covers choosing the right equipment, practicing different lighting techniques, controlling exposure, using backgrounds and props, and more
• Gives new and even experienced photographers the tools they need to build careers in product photography
  Take photographs that impress, intrigue, dazzle, and sell with The Art and Style of Product Photography.

Inhalt

Chapter 1 Choosing The Essential Equipment 2

Chapter 2 Selecting Lighting Equipment 26

Chapter 3 Controlling and Evaluating Exposure 56

Chapter 4 Controlling and Directing Light 78

Chapter 5 Using Backgrounds, Sets, and Props 100

Chapter 6 Assembling the Necessary Supplies 114

Chapter 7 Composing an Image to Suit the Product 124

Chapter 8 Applying Special Techniques for Reflective Products 150

Chapter 9 Applying Special Techniques for General Products 214

Chapter 10 Capturing, Editing, and Processing Images 246

Understanding Camera Modes 260

Glossary 266

Index 272