In diesem Buch erfahren Sie alles, was nach Ansicht der Autoren erfolgreiches Management ausmacht. Ein wesentlicher Bestandteil dieses Buches sind Aussagen aus Reden, Aufsätzen und Interviews von Herrn Maucher aus den vergangenen Jahrzehnten. Gemeinsam arbeiten die beiden Management-Koryphäen - auch "sozialverantwortliche" - Führungsleistungen heraus, die universelle Gültigkeit haben. Heute, wo so viele fragwürdige und zum Teil irreführende Dinge über das Management und seine gesellschaftliche Funktion verbreitet werden, sind die Gedanken der beiden Autoren ein Orientierungspunkt und Leitfaden für beispielgebendes und richtiges Management mit dem die heutigen und zukünftigen Herausforderungen an die Unternehmensführung erfolgreich gemeistert werden können. In einem speziell für dieses Buch geführten Dialog zwischen Maucher und Malik erfahren die Leser unter anderem, inwiefern die heutige Krise auch und vorwiegend durch falsches Management entstanden ist. Für Führungskräfte und Unternehmer sowie für Politiker hat dies eine besondere Bedeutung. Sie lernen zugleich die universell gültigen Grundsätze, Strategien, Methoden und Tools kennen, die das Top Management instand setzen, ein Unternehmen auch in komplexesten Situationen richtig und vor allem langfristig erfolgreich zu führen.

Vorwort
Best of Helmut Maucher's Speeches, Essays and Interviews

Inhalt

Contents Preface by Farsam Farschtschian 9 Part 1 Introduction by Fredmund Malik Good management - Good Food, Good Life 15 Secrets in Helmut Maucher's management 18 Against the mainstream, and therefore more successful 24 Encounters 25 Dynamic and growth with successful acquisitions 27 CEO, Board of Directors and right governance 30 People and corporate culture 33 An unusual person with unusual working methods 37 No great words, but fine distinctions 38 Commonsense, pragmatism and wisdom 39 Part 2 From Helmut Maucher's Speeches, Publications and Interviews Editorial note 44 Corporate Policy, Corporate Managment and Organization Policy45 Walking a fine line 45 The fine art of managing a company 47 "I don't yearn for simple solutions but I do see many things more simply" 55 Corporate managment in a global economy - Thoughts on future leadership requirements and requisite leadership attributes 64 Human Resources and Management Policy 74 Challenges for future corporate leaders 74 "Courage is needed" 84 "Don't do anything that cannot appear in the press tomorrow" 92 Sustainability and Value Orientation 99 Are morals worthwhile in business? The importance of morals for long-term sustainable success 99 Value orientation as an important constituent of modern corporate management - Experiences in managing an international corporation 107 "Backbone is required" 113 "Our generation had more staying power" 116 Research and Innovation 122 The significance of research and innovation for long-term competitiveness in Europe 122 The significance of innovation and research for the future development of the food industry 126 Acquisitions 132 Growth through takeovers, acquisitions, co-operation, joint ventures and mergers - The practical experience of prominent business leaders 132 "The frosty winds of change" 136 "Some players are conquering the markets" 139 Interview with Helmut Maucher about his highly successful acquisition policy at Nestlé 149 Marketing, Advertising and Communication 160 Fast moving consumer goods: current and future aspect of marketing 160 Product and branding policy between effective positioning and dilution 175 Credibility and communication as elements of modern corporate and brand policy 183 Cultivating simplicity 188 The Economy, Politics and Society 190 Is Rhineland capitalism sustainable and viable for the future? 190 Visions and innovations as an important factor of success in the progressive globalization of the food industry 196 The social responsibility of companies in the age of globalization 205 The proper degree of moderation 207 Economic opportunities for Upper Swabia in the world of today 218 Remain true to yourselves! 226 Education for the future - Thoughts of an entrepreneur 233 Part 3 Discussion between Helmut Maucher and Fredmund Malik Thoughts on Management and the Economy Introduction to the Discussion 241 Corporate Governance, Organizational Structure and Strategy 243 Shareholder value and management 243 The importance of long-term corporate governance 252 A strong CEO in power - and alternatives 258 Effective management of Board meetings 267 CEO and Chairman - One and the same person 271 Effective Management and Daily Management Routine 275 The importance of education and training and the selection of employees 275 Important literature and authors 278 Discussion on working methods and effectiveness 279 The importance of PR and media work 287 Management style, motivation and applied leadership 290 Measures to foster innovation 296 Human resources policy 303 Politics, Business and Society 305 Part 4 Helmut Maucher's Thoughts on the Future and Recommendations for Improving our Democratic Constitutions Some comments on future developments 309 Proposals for democratic constitutions 311 General thoughts and remarks to start with 311 Cre