We used to have this saying: "If it ain't broken, don't fix it." It was a powerful piece of wisdom. But then, the re-engineering fashion emerged and that changed everything.
This book describes the behavior of the "creature" enterprise as it evolves in an in-creasingly complex universe. What is this elusive creature really like? Are we able to understand its survival and reproduction mechanisms and its interaction with humanity and culture?
The book offers a rather merciless analysis of the way things really work. It does so from a human perspective, as we, the people, are at the same time the perpetrators and the victims in the corporate game. The objective is not to indoctrinate or even convince, but to stimulate thought: Let's try to understand these things, and then find ways to improve them, without breaking more than we already have.

Klappentext

This book takes a hard look at the behavior of the modern enterprise as it evolves in this increasingly complex universe. It offers a thoroughly candid analysis of the way things really worktaking the perspective of people being both the perpetrators and the victims in the corporate game. The objective of this critical analysis is to stimulate thought about the modern enterprise and its interaction with humanity and culture. In essence, to understand things and find ways to improve them.

Inhalt

1 The Merits of Capitalism.- 2 Why Was the Winner Victorious?.- 3 Introducing Evolution.- 4 What Is Capitalism?.- 5 Contraction and Expansion.- 6 An Example, a Scenario and Some Thoughts About Them.- 7 The Enterprise.- 8 The Enterprise and the World.- 9 Commerce and Crafts.- 10 Leadership.- 11 The Selection Machine.- 12 Decisions.- 13 Excellence and Mediocrity.- 14 Courage and Bureaucracy.- 15 Pleasing the Stock Market.- 16 The Almighty Bonus.- 17 The Cost of Cost Cutting.- 18 Employees.- 19 Attention Span.- 20 Women.- 21 The Problem with Reality.- 22 The Moral Side of It All.- 23 Equilibrium and Symmetry.- 24 The Problem with Change.- 25 Fixing the Enterprise.- 26 Advice to a Young Entrepreneur.- References.