Make an Impact with Your Written English

Make an Impact with your Written English deals with the English business writing you need to take you a step further in your executive career. The book also helps organizations stand apart by getting noticed for the right reasons, whatever the target audience.

It focuses on writing English as a key business tool and how clear, concise messages are a must in international business today. Yet the fewer words you use, the more important it is to get them right. So the book focuses on word power: to promote and sell your messages - as well as 'brand you' and your organizational brand.

An essential read, full of invaluable advice and checklists for native and non-native English writers who need to brush up their skills in writing English for sales, PR, presentations, reports, minutes, manuals and the web etc.

Autorentext

Fiona Talbot

Zusammenfassung
Make an Impact with your Written English deals with the English business writing you need to take you a step further in your executive career. The book also helps organizations stand apart by getting noticed for the right reasons, whatever the target audience.It focuses on writing English as a key business tool and how clear, concise messages are a must in international business today. Yet the fewer words you use, the more important it is to get them right. So the book focuses on word power: to promote and sell your messages - as well as 'brand you' and your organizational brand.An essential read, full of invaluable advice and checklists for native and non-native English writers who need to brush up their skills in writing English for sales, PR, presentations, reports, minutes, manuals and the web etc.

Inhalt

• Chapter - 00: Introduction;
• Chapter - 01: Writing English for business;
• Chapter - 02: Deciding your business writing objectives;
• Chapter - 03: Reading and writing challenges and needs;
• Chapter - 04: Writing for presentations and talks;
• Chapter - 05: We all need to write to market and sell;
• Chapter - 06: Making an impact through written word power;
• Chapter - 07: Four steps to success;
• Chapter - 08: Writing press releases and editorial;
• Chapter - 09: Writing reports;
• Chapter - 10: Writing agendas, meeting notes and minutes;
• Chapter - 11: Word Power Skills 2.0