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Make big sense of small business
Small Business For Dummies has been a leading resource for starting and running a small business. Calling upon their six decades-plus of combined experience running small businesses, Eric Tyson and Jim Schell once again provide readers with their time-tested advice and the latest information on starting and growing a small business.
This new edition covers all aspects of small business from the initial business plan to the everyday realities of financing, marketing, employing technology and management--and what it takes to achieve and maintain success in an ever-changing entrepreneurial landscape.
Write a strategic business plan
Start, establish, or rejuvenate a small business
Hire and retain the best employees
Get a small business loan
If you're a beginning entrepreneur looking to start and run your own small business, this book gives you all the tools of the trade you'll need to make it a success.
Autorentext
Eric Tyson, MBA, has been a personal financial writer, lecturer, and counselor for 25 years. He is the author of the award-winning Personal Finance For Dummies and several otherFor Dummies bestsellers.
Jim Schell has successfully launched and operated several small businesses. He has written other books and numerous columns on entrepreneurship.
Klappentext
Make big sense of small business Small Business For Dummies has been a leading resource for starting and running a small business. Calling upon their six decades-plus of combined experience running small businesses, Eric Tyson and Jim Schell once again provide readers with their time-tested advice and the latest information on starting and growing a small business. This new edition covers all aspects of small business from the initial business plan to the everyday realities of financing, marketing, employing technology and management and what it takes to achieve and maintain success in an ever-changing entrepreneurial landscape. Write a strategic business plan Start, establish, or rejuvenate a small business Hire and retain the best employees Get a small business loan If you re a beginning entrepreneur looking to start and run your own small business, this book gives you all the tools of the trade you ll need to make it a success.
Zusammenfassung
Make big sense of small business
Small Business For Dummies has been a leading resource for starting and running a small business. Calling upon their six decades-plus of combined experience running small businesses, Eric Tyson and Jim Schell once again provide readers with their time-tested advice and the latest information on starting and growing a small business.
This new edition covers all aspects of small business from the initial business plan to the everyday realities of financing, marketing, employing technology and managementand what it takes to achieve and maintain success in an ever-changing entrepreneurial landscape.
Inhalt
Introduction 1
About This Book 2
Foolish Assumptions 3
Icons Used in This Book 4
Beyond the Book 5
Where to Go from Here 5
Part 1: Getting Started with Small Business 7
Chapter 1: Is Small Business for You? 9
Defining Small Business 10
Small (and large) business basics 10
Financial basics: The same whether you're big or small 11
Small business: Role model for big business 12
Different people and businesses, similar issues 13
Our definition of a small-business owner 14
Do You Have the Right Stuff? 15
Getting started with the instructions 16
Answering the questions 16
Scoring the test 18
Analyzing your results 18
Identifying the Pros and Cons of Owning a Small Business 20
The reasons to own 20
The reasons not to own 21
Exploring Alternatives to Starting a Business 23
Chapter 2: Laying Your Personal Financial Foundation 27
Getting Your Financial Ducks in a Row 27
Cutting the umbilical cord 28
Improving your business survival odds 28
Maintaining harmony on the home front 29
Creating Your Money To-Do List 30
Assess your financial position and goals 30
Shrink your spending 34
Build up your cash reserves 35
Stabilize income with part time work 35
Assessing and Replacing Benefits 36
Retirement savings plans and pensions 36
Health insurance 37
Disability insurance 37
Life insurance 38
Dental, vision, and other insurance 39
Social Security taxes 39
Time off 40
Managing Your Personal Finances Post-Launch 40
Chapter 3: Finding Your Niche 43
Why You Don't Need a New Idea to Be Successful 43
Choosing Your Business 45
Consider your category 45
Take advantage of accidental opportunities 48
Inventory your skills, interests, and job history 48
Narrow your choices 50
Go in search of fast growth 51
Take advantage of government resources 53
Inventing Something New 54
Say yes to useful invention resources 55
Run away from invention promotion firms 55
Recognizing Your Number One Asset You 57
Chapter 4: First Things First: Crafting Your Business Plan 59
Your Mission: Impossible If You Fail to Define It 59
Writing your mission statement 60
Keeping your mission in people's minds 61
Your Business Plan: Don't Start Up without It 63
Using your business plan as a road map 63
Finding financing with your business plan 64
Writing Your Business Plan 65
Part 1: Business description 66
Part 2: Management 67
Part 3: Marketing plan 68
Part 4: Operations 72
Part 5: Risks 74
Part 6: Financial management plan 74
Keeping Your Plan Current 78
Chapter 5: Making Financing, Ownership, and Organizational Decisions 81
Determining Your Start-Up Cash Needs 81
Using Your Own Money: Bootstrapping 84
Profiling bootstrappers 85
Tapping into bootstrapping sources 86
Outsourcing Your Capital Needs 88
Banking on banks 89
Getting money from nonbanks 90
Exploring Ownership Options 96
You as the sole owner 96
Sharing ownership with partners or minority shareholders 98
Deciding between sole and shared ownership 99
Going public: Cashing in 100
Deciding Whether to Incorporate 102
Weighing unincorporated options 102
Considering incorporated business entities 106 **Part 2: Buying an Existing Business</b...