Increasing evidence of environmental deterioration in emerging markets, climate change, and consequences of environmental waste have compelled not only businesses but also consumers to reduce the environmental burden, mitigate waste and preserve resources for future generations. What actions, strategies, practices, and policies can be developed to sustain environmental sustainability in emerging markets? This book brings together fresh insights, ideas, and new research directions. This book consists of eleven chapters which examine environmental sustainability from consumer, organisation and policy perspectives. These chapters are contributed by emerging and eminent authors from different regions of the world including Asia, Australia, Europe, North America, and South America. This book provides an insightful and valuable compendium for sustainability researchers, businesses, educators, and policymakers, and readers concerned about socio-environmental issues and sustainable development. The book provides policymakers and businesses with information to assist the development of policies, strategies, and programs which will develop and encourage environmentally sustainable behaviours and practices in emerging markets and the wider global community

Autorentext

Ninh Nguyen is a Senior Lecturer in the Asia Pacific College of Business and Law at Charles Darwin University, Australia. He is also a senior researcher of the Centre of Science and Technology Research and Development, Thuongmai University, Vietnam. His research focuses on promoting social and environmental sustainability within consumer and organisational contexts. His most recent work investigates consumer pro-environmental behaviour, food consumption, green hotel practices, corporate social responsibility and environmental strategies. His research has received funding from several universities and organisations in Australia and Vietnam. Ninh has published 50+ research papers in reputable marketing, hospitality, and tourism journals. He currently serves as an Associate Editor for the Journal of Consumer Behaviour and the Journal of Strategic Marketing.

Associate Professor Hoang Viet Nguyen is Vice President of Thuongmai University, Vietnam. He is currently leading the Business Sustainability Research Group hosted by the university. His broad research areas include consumer behaviour and strategic management. Viet has published his work in several well-known journals such as International Journal of Bank Marketing, Leisure Studies, British Food Journal, Publishing Research Quarterly and Social Responsibility Journal, among others. He has also obtained several research grants at the ministry, provincial and national levels.

Professor Clare D'Souza has a multidisciplinary background that involves environmental economics, commerce, to marketing and law; she has several years of practical experience in sustainability development. Prior to joining academia, she has held different positions at executive levels with international companies. Her research focuses on problem solving and decision-making processes within consumer and organisational contexts. Apart from obtaining several research grants, she has appointments with international research centres to work on multidisciplinary related projects. She has published in reputable journals, for example, Journal of Business Research, Journal of Business Ethics, Journal of Cleaner Production, Food Quality and Preference, International Journal of Consumer Studies, European Journal of Marketing, Journal of Retailing and Consumer Services. She has won the National Award for curriculum development in education and has also acquired the Deans/La Trobe University and Faculty awards for curriculum design.

Carolyn is a Professor in Marketing at Cardiff Business School where she teaches marketing with a focus on ethical, environmental and social issues. She is currently the BSc Business Management Programme Director and a Cardiff Business School Public Value Engagement Fellow. She is also Cardiff Business Schools Academic Director of Estates, a role which to date has successfully implemented sustainability and circular economy into all of the Business Schools space development and refurbishment projects. She has published in Journal of Business Research, Marketing Letters, European Journal of Marketing and Journal of Advertising, among others and published an edited collection of ethical and social marketing contributions. Carolyn is the long-standing Editor in-Chief of the Journal of Strategic Marketing where she strives to support publications from established academics, and to encourage early career academics to develop their work from conception to publication. Her current research interests focus on marketing's contribution to society and the community; public value engagement in circular economy and branding and brand engagement. Her research is collaborative and has an impact on small businesses, policymakers and society engaging in dialogue to improve society and the environment.

Inhalt

Chapter 1: Promoting Environmentally Friendly Behaviours in Emerging Markets: An Urgent Need

Ninh Nguyen, Asia Pacific College of Business & Law, Charles Darwin University, Australia

Hoang Viet Nguyen, Department of Research Administration, Thuong Mai University, Vietnam

Clare D'Souza, La Trobe Business School, La Trobe University, Australia

Carolyn Strong, Cardiff Business School, Cardiff University, Wales Environmental degradation is a pressing global problem. Notably, emerging and developing countries are the major contributors of climate change and air pollution owing to their rapid economic growth, large consumer base and unsustainable consumption. This chapter discusses the environmental problems facing emerging markets, hence the urgent need for encouraging consumer pro-environmental behaviour and corporate environmental strategies in such countries.

Chapter 2: The Green Consumers in Emerging Markets: Who are They?

Rambalak Yadav, Institute of Management Technology, Hyderabad, India

Profiling green consumer segments is important for policy makers, marketers and socio-environmental organisations that seek to promote green purchase behaviour. The purpose of this chapter is to describe the profile of green consumers in several emerging markets with respect to socio-demographic variables such as gender, age, education, income and household characteristics.

Chapter 3: Green Food Consumption in China

Van Thac Dang, School of Business, Shantou University, China

Jianming Wang, School of Business Administration, Zhejiang University of Finance & Economics, China

Xiangzhi Bu, School of Business, Shantou University, China

Green food consumption is a core issue that contributes to solving environmental pollution and achieving sustainable development. This chapter aims to investigate the antecedents of green food consumption, which in turn might enhance consumer wellbeing. Data were obtained from urban Chinese consumers. The chapter's findings enrich the extant literature relating to green food consumption and have practical implications for business managers and policymakers.

Chapter 4: Key Determinants of Green Purchase Behaviour in Vietnam

Tan Vo-Thanh, La Rochelle Business School - Excelia Group, France

Bach Khoa Nguyen, Faculty of Marketing, Thuongmai University, Vietnam

Fostering the purchase of green products makes an important contribution to the United Nation's Sustainable Development Goals, especially those relating to sustainable production and consumption. This chapters examines the factors that may enhance or impede consumer intention to purchase green products in the context of Vietnam. Implications for managers and policymakers are also discussed.

Chapter 5: Sustainability in Adventure Tourism: Lessons from Nepal

Muhammad A. Saleem, Asia Pacific College of Business & Law, C…