Sustainable Marketing

For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.

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Inhalt

• Chapter 1: An Introduction to Sustainable Marketing
• Chapter 2: Sustainable Marketing Strategy
• Chapter 3: Ethical Dimensions of Sustainable Marketing
• Chapter 4: The Marketing Environment and Processes
• Chapter 5: Consumer Behavior and Sustainable Marketing
• Chapter 6: Measurement and Research for Sustainable Marketing
• Chapter 7: Market Segmentation, Targeting, and Positioning for Sustainability
• Chapter 8: Global Problems, Global Opportunities
• Chapter 9: Sustainable Products and Services
• Chapter 10: Sustainable Branding and Packing
• Chapter 11: Marketing Channels: Sustainability in the Value Chain
• Chapter 12: Sustainable Pricing
• Chapter 13: Sustainable Marketing Communication
• Chapter 14: Sustainability in the Promotion Mix-Methods, Media, and Customer Relationships
• Chapter 15: Digital Media and Sustainable Marketing