Making important business decisions is usually a difficult and complicated task. In the modern economy where businesses have to solve increasingly complex decision-making problems, it is important to learn and use methods and techniques including the analysis of behavioral data to support decision-making in practice.

This book presents various methods and solutions to problems in modern data acquisition techniques and practical aspects of decision making. In particular, it addresses such important issues as: business decision making, multi-criteria decision analysis (MCDA), multidimensional comparative analysis (MCA), decision games and data acquisition techniques for decision making (declarative techniques and cognitive neuroscience techniques). Important topics such as consumers' rational behavior, environmental management accounting, operational research methods, neuroscience including epigenetics, DEA analysis etc., as well as case studies related to decision making in management are also included.

Autorentext
Kesra Nermend is Professor at the University of Szczecin (Poland), President of Center of Knowledge and Technology Transfer at University of Szczecin, and Head of the Department of Computational Methods in Experimental Economics in Institute of IT in Management in The Faculty of Economics and Management of the University of Szczecin. He has authored and co-authored over 100 publications mainly in the area of quantitative methods and tools for the analysis of economic phenomena. 
Magorzata atuszyska is Professor and Head of the Department of Economic Processes Modelling and Simulation Methods and Vice-Dean for Student Affairs in Institute of IT in Management in The Faculty of Economics and Management and Vice-president of Center of Knowledge and Technology Transfer at University of Szczecin (Poland).  Prof. atuszyska is author of over 170 publications mainly from the scope of simulation methods and tools of computer science in economics, management and transport.

Inhalt
Part I: Theoretical Aspects of Decision Making in Management.- Chapter 1. Theoretical  Aspects of the Strategic Management Decision- Making of Companies.- Chapter 2. Rational consumer market behavior selected theoretical aspects.- Part II: Methods and Behavioral Tools in Decision-Making.- Chapter 3. Selected management accounting tools supporting companies' green decisions in the context of environmental management accounting.- Chapter 4. Administrative Accounting Information to Control Profitability under Certainty and Uncertainty of a Universal Bank.- Chapter 5. Diffusion and Brownian motion processes in modeling the costs of supporting non-autonomous pension funds.- Chapter 6. The Use of Epigenetics in Decision-Making to  Activate Marginalized Communities.- Chapter 7. A synthetic and holistic approach of the Non-Performing Loans. From creation to solution.- Chapter 8. Measuring the emotional and cognitive consumers' responses during interaction with marketing stimuli.- Chapter 9. Free time as a non-market good - methods of its valuation.- Part III: Practical Issues -  Case Studies.- Chapter 10. Change as an element of decision-making behavior - case study.- Chapter 11. Market, workplace, society or environment? consumer perception of engagement in different facets of CSR.- Chapter 12. RESPECT Index on the stock exchange, building an investment portfolio.- Chapter 13. A Study of the Effectiveness of Corporate Governance In EU Small States Financial Services Firms.- Chapter 14. The Effectiveness of Electronic Public Procurements.- Chapter 15. Evaluation of the Efficiency of the Technology Transfer Process with DEA Tool in Lithuanian Higher Education Institutions.- Chapter 16. Incentives, Personal Needs, Behavior of the Employees: How do these parameters affect employees' productivity, job satisfaction and commitment?.- Chapter 17. The role of employee diversity, inclusion and development for socially responsible management strategies and financial performance of European companies.- Chapter 18. An Enterprise Risk Management (ERM) Maturity Index for European Airports.- Chapter 19. Relation between pro-ecological attitudes and behavior comparison between Poland and Belgium.