Dialogues with Creative Legends and Aha Moments in a Designer's Career

In Dialogues with Creative Legends, you will find answers to some of the perplexing questions talented people confront. From these dialogues emerge a startling range of ideas, from beginning a creative career to developing client relationships, mentoring, and the role of design thinking in society. The author's gradual revelations about the intertwined contributions of creator and patron will resonate with students and practitioners in all the creative professions. This remarkable book explores the role of creativity in commerce and culture. It's a quest for livelihood and meaning that is at once highly personal--and strikingly universal. Come along as the author interviews many of the creative luminaries of the late 20th century, including: Saul Bass, Buckminster Fuller, Paul Rand, Lou Dorfsman, Herb Lubalin, Don Trousdell, Charles & Ray Eames, George Nelson, Massimo Vignelli, Heinz Edelmann, Victor Papanek, and Hermann Zapf.

Autorentext

David Laufer is a visual designer with a wide spectrum of experience. His work first came to international prominence in 1978 with his rebranding of Oxford University Press for its 500th anniversary. This launched a consulting career that includes product development for the Museum of Modern Art New York, and a clientele ranging from venture capital startups to Fortune 1000 companies. His lifelong interest in the nexus of creativity and business have made him a leading exponent of brand driven marketing for expertise-based enterprises.

Inhalt

1 Teachers and Titans

Victor Papanek

Portfolio and Career

Buckminster Fuller

World Game

Charles and Ray Eames

The Connections

Saul Bass

Notes on Change

Design in the Real World

James Burke, Jr.

Life Is Like a Train

Walter Herdeg and Jack Kuntz

The Kingmaker

Josef Müller-Brockmann and Ruedi Rüegg

People, Not Portfolios

Heinz Edelmann

Every Ten Years, Burn Your Portfolio

2 Gotham

The Great Midwest Mounted Valise

Penn Station Booth 6

The Valise Rides Solo

Ed Gottschall

Not Your Average Interview

Cold Calling 101

Herb Stern

The One Week Hence Test

Seymour Chwast

Bad Luck, so Good Luck

Ian Ballentine

A Short Course in Genre Publishing

Len Leone

Joe Cool Himself

Hope Gliimmers

James McMullan

Watercolor Wizard

Barbara Bertoli

Strong, yet Vulnerable

Coloring Outside the Lines

Max Miedinger

Getting Helvetica Right

Arthur Tress

The Dream Collector

Thinking Like the Herd: The Bertoli Toggle

Peter Mayer

How to Run a Sales Meeting

Boldness in the Face of Opportunity

Penn Station Booth 6, Revisited

Frederick Schneider

Oxford University Press

Overheard in Editorial Meetings: The Interplay between Word and Image

To Be Right Is the Most Terrific Personal State that Nobody Is Interested in

George Nelson

Philosophy of Design

Portfolio Transitions, or Never Let a Good Crisis Go to Waste!

Massimo Vignelli

The Auteur Speaks

James Craig

Keeping Your Powder Dry

Tipping Point on a Train

Hermann Zapf

The Secret Is the Speed

Paul Rand

The Designer as Brand

Ivan Chermayeff

A Search for Essence

Lou Dorfsman

I Just Try to Make It Look Good

Herb Lubalin

Talk about Schlock

3 From Valise to Expertise

Don Trousdell

Growing a Style and Outgrowing Style

Dave Condrey and Bll Duncan

Welcome to the Greatest Marketing Organization on Earth

Robert Woodruff

Take Out Everything but the Enjoyment

Lawrence Gellerstedt, Jr.

Leadership Is Developing People

Caroline Warner Hightower

Design as Magic

Saul Bass Redux

Sid Topol

A Good Proposal on Time

Roberto Goizueta

Creative Friends

Index

Bibliography