Full of valuable tips, techniques, illustrative real-world
examples, exhibits, and best practices, this handy and concise
paperback will help you stay up to date on the newest thinking,
strategies, developments, and technologies in trademarks and unfair
competition.

"This is an extremely well-conceived, clearly written, and
authoritative presentation of several related intellectual property
disciplines. It will be valuable both to business executives and
nonspecialized lawyers. Serious readers should get up to speed
rapidly because Ms. Shilling focuses on the real issues in an
effective, user-friendly manner."

--Robert Goldscheider, Chairman, The International Licensing
Network

"Dana Shilling has written a work that should be the new, first
stop for junior associates or experienced general practitioners
alike delving into their first serious engagement with the law of
trademark and unfair competition. In a terse but accessible style
she has touched on most of the major issues in these developing
areas and has done so with a minimum of jargon, 'inside baseball,'
and bias in an area rife with vested litigation and economic
interests. No other book presently available fits quite this
niche."

--Ronald D. Coleman, Partner, Intellectual Property
Department, Gibney, Anthony & Flaherty LLP

The Wiley Essentials Series-because the business world is
always changing...and so should you.

Autorentext
DANA SHILLING is the author of more than twenty books, including Lawyer's Desk Book, Eleventh Edition, 60 Minute Financial Planner, The Complete Guide to Human Resources and the Law, and Financial Planning for the Older Client, Fifth Edition. Her articles on legal and financial issues have appeared in such magazines as Vogue, CFO, Working Woman, Cosmopolitan, Aging Today, Estate Planning Studies, and others.

Zusammenfassung
ESSENTIALS OF TRADEMARKS AND UNFAIR COMPETITION Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in trademarks and unfair competition.

"This is an extremely well-conceived, clearly written, and authoritative presentation of several related intellectual property disciplines. It will be valuable both to business executives and nonspecialized lawyers. Serious readers should get up to speed rapidly because Ms. Shilling focuses on the real issues in an effective, user-friendly manner."
Robert Goldscheider, Chairman, The International Licensing Network

"Dana Shilling has written a work that should be the new, first stop for junior associates or experienced general practitioners alike delving into their first serious engagement with the law of trademark and unfair competition. In a terse but accessible style she has touched on most of the major issues in these developing areas and has done so with a minimum of jargon, 'inside baseball,' and bias in an area rife with vested litigation and economic interests. No other book presently available fits quite this niche."
Ronald D. Coleman, Partner, Intellectual Property Department, Gibney, Anthony & Flaherty LLP

The Wiley Essentials Series-because the business world is always changing...and so should you.

Inhalt
Trademark Basics--Overview.

Trademark Types.

Establishing, Registering, and Defending a Trademark.

Handling Trademark Disputes.

Trade Dress.

Threats to the Trademark.

Other Issues in Trademark Law.

Unfair Competition.

Appendices.

Forms.

Bibilography.