Increasingly, cruise operators are utilising information and communication technologies (ICTs) to improve service-effectiveness and process efficiency, both on- and off-board. Therefore, it is worth initiating a discussion on the potential and challenges ICTs entail for both cruise operators' back-offices and for cruisers' consumption experiences. This book documents the proceedings of the 1st e-Cruising Conference (Bremerhaven, Germany), which was aimed at discussing the possibilities and applicability of ICTs and mobile services in various aspects of cruise operations.

Autorentext

Prof. Dr. Alexis Papathanassis specialises on Cruise Management and e-Tourism at the Bremerhaven University of Applied Sciences.

Prof. Dr. Michael Breitner leads the Institute of Wirtschaftsinformatik at the Leibniz Universität Hannover (LUH).

Prof. Dr. Cornelia Schoen specialises on Operations Research and Revenue Management at the GISMA Business School / LUH.

Dipl.-Ök. Nadine Guhr works as a scientific assistant for the Institute of Wirtschaftsinformatik at the LUH.

Inhalt

Cruise Passenger Behaviour & Choices

IT-enabled Employee Scheduling, Cruise Excursions and Complaint Management

Mobile Infotainment on Cruise Ships

Cruise Revenue Management Systems & Onboard Spending