This book investigates the preferences of young job seekers for different aspects of corporate social responsibility (CSR) in comparison to other non-CSR related employer attributes. It takes into account the potential influence of cultural and socio-economic variables and provides a differentiated global perspective. In its first part the book gives an overview about the impact of CSR on employer attractiveness and explains the factors that potentially influence CSR preferences of young job seekers all over the world. In a second part the research design is outlined and employer related preferences of 4783 graduates and students coming from 22 countries across the globe are discussed. In the third part, research results are presented for different cultural clusters. The most important criteria for employer choice of respondents are reflected against the socio-economic background and against the characteristics of CSR of the countries in question. Finally, the results are summarizedand implications for global employer branding are derived.

Autorentext

Silke Bustamante is professor for business administration and management at Hochschule für Wirtschaft und Recht Berlin (Berlin School of Economics and Law). She has been consultant with an international advisory group and looks back at visiting research and teaching assignments at the University of Kobe (Japan) and UADE Buenos Aires, Argentinia. Her research interest is focused on sustainability and corporate social responsibility (CSR) in global enterprises, and cultural impact on CSR.

Fabio Pizzutilo is assistant Professor of Financial Markets and Intermediaries at the University of Bari Aldo Moro. He holds a Ph.D in Corporate Finance. His current research interests are in the areas of Socially responsible investments and Environmental finance.

Martina Martinovic is a research associate at the Hochschule für Wirtschaft und Recht Berlin (Berlin School of Economics and Law) at the Department of Cooperative Studies. She holds a Master of Science in Business Administration. Her research interests include sustainability in different areas, CSR and responsible leadership.

Susana Herrero Olarte holds a Post Ph.D. in Latin American studies and a Ph.D. in Applied Economics. She has worked as a Consultant (World Bank, United Nations and IDB) and project coordinator and researcher (CIDEAL Foundation) in Latin America, Africa and Asia. Currently, she coordinates the Center for Economic Research of the University of Las Americas, Quito.

Inhalt

Introduction .- Part A: Theoretical Concepts.- Theoretical insights into the relation between CSR and employer attractiveness.- Cultural and socio-economic embeddedness of CSR preferences.- Part B: Research Approach and Global Results.- Research methodology and procedure.- CSR preferences of students around the world.- Part C: Germanic Europe.- Germany.- The Netherlands.- Part D: Eastern Europe.- Bulgaria.- Georgia.- Poland.- Russia.- Summary Eastern Europe.- Part E: Nordic Europe.- Employer attractiveness in Nordic Europe.- Denmark.- Iceland.- Part F: Latin Europe.- CSR in Latin Europe, an overview.- France.- Italy.- Spain.- Part G: Anglo.- Australia.- Ireland.- USA.- Comparative analysis Anglo countries.- Part H: Latin America.- General context of Latin American countries.- Chile.- Ecuador.- Mexico.- Part I: Sub-Saharan Africa.- General context of Ghana and Nigeria.- Ghana.- Nigeria.- Part J: Arab and Middle East.- Turkey.- United Arab Emirates.- Part K: Confucian Asia.- Corporate Social Responsibility in the Confucian culture.- China.- Japan .- Conclusion.