Mobility in Germany is embracing market changes like never before. Megatrends, notably, digitalization, urbanization and sustainable thinking are driving Germany's mobility transformation such that traditional players are rethinking their business models and new companies are constantly seeking market penetration. This book captures these changes in a holistic approach to depict Germany's mobility transition driven by innovation. Beginning with an evaluation of the market environment and megatrends impacting mobility, the book compares and contrasts traditional mobility business models with those of the new entrants. Using business management techniques and a detailed survey on customer perspectives, this book equips mobility professionals, policymakers, entrepreneurs and researchers with concise, critical and up-to-date analysis of the developments in German mobility and provides valuable insights into new business models that offer user-oriented, futuristic and sustainable mobility solutions.

Autorentext

Prof. Dr. Cordelia Friesendorf is Professor for economics and finance in the management faculty of the International School of Management (ISM) in Hamburg (Germany). She teaches and conducts research on Innovation Management, Corporate Strategy and Investment Management with specialization on EU businesses. She is Program Head of graduate studies in International Management and *Finance and Management *in ISM Hamburg. Prof. Dr. Friesendorf consults on Strategic Transformation, Digitalization and Leadership with companies and government organizations in Germany. Her doctoral studies covered the progress of European Retail Banking Integration at the Jean Monnet Centre of Excellence at the Free University in Berlin. For her work on EU financial markets, she received the Europe Prize in 2011 awarded by the Berlin Industries and Traders' Association (VBKI). 

Luca Uedelhoven completed his Bachelor of Science in International Management at the International School of Management in Hamburg (Germany) in the academic year 2020. During his program, he spent a semester abroad at the University of California, San Diego (USA). Uedelhoven specializes in Consulting, Mergers & Acquisitions, Investment Management and Corporate Finance. He interned on topics in capital markets, business development and IT-project management in Germany, Singapore and China. Among others, Uedelhoven worked in in-house consultancy of a leading E-commerce company and at an international Mergers and Acquisition Boutique in Hamburg.

Inhalt
Chapter 1. Digital transformation of global mobility markets.- Chapter 2. Macro-environment of mobility.- Chapter 3. Megatrends influencing mobility.- Chapter 4. Traditional mobility models.- Chapter 5. New business models in mobility.- Chapter 6. Customer outlook on mobility: survey design.- Chapter 7. Customer outlook on mobility: survey results.- Chapter 8. Business recommendations and future trends.