In recent years children have become an increasingly important consumer market, and there is growing concern about the 'commercialisation' of childhood. This book sheds light on these debates, offering new empirical data and challenging critical perspectives on children's engagement with consumer culture from a wide range of international settings.

Autorentext
Daniel Thomas Cook, Rutgers University, USA Paul Bottomley, Cardiff Business School, UK Caitlyn Collins, University of Texas at Austin, USA Gary Cross, Pennsylvania State University, USA Nelly Elias, Ben-Gurion University of the Negev, Israel Michelle Janning, Whitman College, USA Ingunn Hagen, Norwegian University of Science and Technology, Norway Barbro Johansson, University of Gothenburg, Sweden Tora Korsvold, Norwegian University of Science and Technology, Norway Dafna Lemish, Tel Aviv University, Israel Lydia Martens, Keele University, UK Claudia Mitchell, McGill University, Canada Agnes Nairn, RSM Erasmus University, The Netherlands Øivind Nakken, Arctic Branding Ltd, Norway Johanne Ormrod, Psychologist, Denmark Mari Rysst, The National Institute for Consumer Research, Norway Håvard Skaar, Oslo University College, Norway Jacob Smith, University of Nottingham, UK Janet Wasko, University of Oregon, USA Randi Wærdahl, University of Oslo, Norway

Inhalt
Introduction; D.Buckingham & V.Tingstad PART I: HISTORY OF CHILDREN'S CONSUMPTION Valves of Adult Desire: The Regulation and Incitement of Children's Consumption; G.Cross Proper Toys for Proper Children: A Case Study of the Norwegian Company A/S Riktige leker (Proper Toys); T.Korsvold The Books That Sing: The Marketing of Children's Phonograph Records, 1890-1930; J.Smith PART II: THEORY AND METHOD IN RESEARCH ON CHILDREN'S CONSUMPTION Commercial Enculturation: Moving Beyond Consumer Socialization; D.T.Cook Subjectivities of the Child Consumer: Beings and Becomings; B.Johansson Researching Things, Objects and Gendered Consumption in Childhood Studies; C.Mitchell PART III: PRACTICES OF CONTEMPORARY MARKETERS Children's Virtual Worlds: The Latest Commercialization of Children's Culture; J.Wasko Creating Long-lasting Brand Loyalty or a Passing 'Craze'? Lessons from a 'Child Classic' in Norway; I.Hagen & Ø.Nakken The Cute, the Spectacle and the Practical: Narratives of New Parents and Babies at The Baby Show; L.Martens PART IV: SOCIAL CONTEXTS OF CHILDREN'S CONSUMPTION The Stuff at Mom's House and the Stuff at Dad's House: The Material Consumption of Divorce for Adolescents; C.Collins & M.Janning The Dao of Consumer Socialization: Raising Children in the Chinese Consumer Revolution; R.Wærdahl 'Those Who Have Less Want More. But Does it Make Them Feel Bad?' Deprivation, Materialism and Self-Esteem in Childhood; A.Nairn, P.Bottomley & J.Ormrod PART V: CHILDHOOD IDENTITIES AND CONSUMPTION Branded Selves: How Children Relate to Marketing on a Social Network Site; H.Skaar 'Hello We're only in the Fifth Grade!!': Children's Rights, Intergenerationality and Constructions of Gender in Public Discourses about Childhood; M.Rysst 'One Meets Through Clothing': The Role of Fashion in the Identity Formation of Former Soviet Union Immigrant Youth in Israel; D.Lemish & N.Elias