CHF17.00
Download steht sofort bereit
How to tap the real source of entrepreneurial power in you
and in your organization
The UnStoppables is based on foreword author Graham
Weston's experience growing Rackspace, as well as fascinating case
studies from such organizations as the Navy SEALs and Israeli
Special Forces. In The UnStoppables Bill Schley,
co-founder of the branding firm Brand Team Six shows how the best
practitioners think continuously about two things: The Big Picture
and the Little Picture--essence and essentials. The essentials are
the business and financial mechanics required of any working
enterprise. But the essence is the emotional
mechanics to deal with obstacles, risk, fear and failure.
Mastering the emotional mechanics is how entrepreneurs succeed and
winners win. This is how you capture the unlimited power of
entrepreneurship to spark a successful start-up or revitalize a
mature organization.
Explains why what's stopping you is more important than what's
starting you, how to tap the essence of entrepreneurial power in
you and in your organization, and how motion generates vision
Bill Schley is an award winning author and established expert
on branding and marketing communications, as well as the co-founder
and creative director of the branding firm Brand Team Six
Graham Weston is the internationally renowned co-founder and
chairman of Rackspace, the world's #1 cloud computing and managed
hosting company
Locally, this book teaches you how to become an entrepreneur or
to inspire an entrepreneurial mindset to boost any stage business.
Globally, this book is about how this nation can launch thousands
more entrepreneurs for the future.
Autorentext
BILL SCHLEY is an award-winning author, speaker, established expert on branding, and a lifelong entrepreneur. He began his career as a writer at Ted Bates Advertising in New York, the legendary agency that created the Unique Selling Proposition. Bill is the cofounder and creative director of BrandTeamSix. The UnStoppables is his fourth book. GRAHAM WESTON started his first business in 7th grade, selling organic pork with ads that read: Go Hog Wild! Today, he is the internationally renowned cofounder and chairman of Rackspace, the world's number-one Open Cloud computing and managed hosting company. Started in San Antonio in 1998, Rackspace has grown to over 5,000 employees and 200,000 customers worldwideincluding over 60 percent of the Fortune 100. He is a leading philanthropist and supporter of entrepreneurship through his 80/20 Foundation. He is also the cofounder of Geekdom, Texas's largest collaborative workspace that brings innovators, developers, and entrepreneurs together to build ideas and start-ups. Visit us at www.unstoppables.com
Zusammenfassung
How to tap the real source of entrepreneurial power in you and in your organization
The UnStoppables is based on foreword author Graham Weston's experience growing Rackspace, as well as fascinating case studies from such organizations as the Navy SEALs and Israeli Special Forces. In The UnStoppables Bill Schley, co-founder of the branding firm Brand Team Six shows how the best practitioners think continuously about two things: The Big Picture and the Little Picture--essence and essentials. The essentials are the business and financial mechanics required of any working enterprise. But the essence is the emotional mechanics to deal with obstacles, risk, fear and failure. Mastering the emotional mechanics is how entrepreneurs succeed and winners win. This is how you capture the unlimited power of entrepreneurship to spark a successful start-up or revitalize a mature organization.
Inhalt
Foreword A Quest for the Essence of Entrepreneurship xiii
The Unstoppables in Seven Sentences xxi
Introduction How the Chairman of Rackspace, Some Navy SEALs, and a Few Israeli Innovators Came Together and Discovered the Heart of Entrepreneurship 1
Entrepreneur Problem, Entrepreneur Solution 3
Our Road Trip 5
The Big A-Ha!'s 5
Part I: Big Ideas About You 7
Part II: Your UnStoppable Tool Kit 8
Part III: Conclusion: Us 9
The Power That's Waiting 9
A Word About Language 10
Part I Big Ideas About You 13
Chapter 1 Who is an Entrepreneur and What Do They Do, Really? 15
Opinions: Everybody's Got One . . . 16
Who's Going to Make it through Hell Week? 18
Here's What We Do Know 19
. . . And So Do Most Five-Year-Olds 20
The Entrepreneur's Real Difference 21
What Do They Dream About? 21
From Entrepreneurial to Entrepreneur 23
Big Wide Tent 23
Not Just for Start-Ups 24
Not Just for CEOs 25
What it Adds Up to 26
Chapter 2 Accelerated Proficiency 29
Wax on, Wax Off 30
The Krav Maga Kids 31
Accelerated Proficiency 101 32
The Four Steps for Accelerated Proficiency 34
The Law of Motion 34
How to Do Anything the AP Way 35
Think on Your Feet 36
Simple Beats Complicated 37
Define the CenterAnd Go All in 38
Chapter 3 Emotional Mechanics: What Only Neuroscientists, Your Friends in the SEALs, and the Israeli Army Will Tell You 39
What is Emotional Mechanics? 41
Examples All around Us 42
Understanding Fear 43
Fear and the Brain 44
Fear's Achilles' Heel 45
The Power of Risk 46
The Power of Failure 48
The Power of Obstacles 50
The Love Advantage 52
The Unsurpassed Power of Belief 54
Chapter 4 How to Master Emotional Mechanics Like the Experts 57
True Team: The Number One Fear Tamer 58
The Mental Magic of Reframing 59
The Secret of Self-Talk 62
Micro-Scripts are the Self-Talk Secret 62
The Simple Power of Knowing What to Do 63
Procedures and Automatics 64
Extinguishing 65
Fear Training 66
Fear Energy Turned Around 66
Goodness 67
Part II Getting Down to Business: Your UnStoppable Tool Kit 69
Chapter 5 School of Everything You Need to Know (in an Hour) 71
Orientation 71
The Optimizers versus the Entrepreneurs 73
The Challenge for Any Company 75
Our Mission at Accelerated Proficiency U. 76
Chapter 6 The Big Picture in an Hour: Ideas, People, and Execution 79
Everything You Need to Know about Ideas 80
What All Business Ideas Must Do 91
Chapter 7 Big Picture (Continued): People and Execution 93
People 93
Founding Teams Always Have an Edge 94
People and Culture, Day One 95
Give before You Get 96
What Employees Want 97
What Customers Want 97
What Everyone Else Wants 99
Execution 99
The Law of the Laser 100
Data Makes You Dumber 103
Practice with Live Rounds 104
Ask, Ask, Ask is How You Receive 106
Chapter 8 The UnStoppable Six: How to Run a Billion-Dollar Business or a Start-Up the Rackspace Way (in about an Hour) 109
The Piper Cub Principle 110
The UnStoppable Six 111
The Strategic Three 112
The Tactical Three 113
Business Planning: Make the UnStoppable Six Your Template 116 Chapter 9 Everything You Need to Know about Your Unique Difference (in about an Hour) 119...