Winning The Room

Revolutionize your data-driven presentations with this simple and actionable guide

In Winning The Room: Creating and Delivering an Effective Data-Driven Presentation, analytics and data science expert Bill Franks delivers a practical and eye-opening exploration of how to present technical data and results to non-technical audiences in a live setting. Although framed with examples from the analytics and data science space, this book is perfect for anyone expected to present data-driven information to others.

The book offers various specific tips and strategies that will make data-driven presentations much clearer, more intuitive, and easier to understand. Readers will discover:

• How to avoid common mistakes that undercut a presentation's credibility

• Instructive and eye-catching visuals that illustrate how to drive a presenter's points home and help the reader to retain the information

• Specific and actionable techniques to dramatically improve a presentation's clarity and impact

Ideal for anyone expected to present to managers, executives, and other business leaders, Winning The Room is required reading for everyone seeking to improve the quality and efficacy of their data-driven presentations and communications.

Inhalt

Preface

Acknowledgements

About The Book

Intended Audience

Overview Of The Contents

Section 1: Planning: Reviewing Strategic Fundamentals

Tip #1: Results Are Not The Biggest Factor In Success

Tip #2: Data Literacy Is A Two Way Street

Tip #3 Don't Write Your Story . . . Tell Your Story!

Tip #4: Facts And Figures Are Not A Story

Tip #5: Know Your Audience

Tip #6: Slides Must Be Short, Visual, And To The Point

Tip #7: Charts And Graphs Are Like Jokes

Tip #8: Short Presentations Are Harder To Prepare Than Long Ones

Tip #9: An Executive Presentation May Have No Slides At All

Tip #10: Budget Appropriate Time

Tip #11: Be Yourself And Be Authentic

Tip #12: What Is The Audience Buying Into? You!

Section 2: Planning: Designing The Presentation

Tip #13: Different Presentation Venues Require Different Approaches

Tip #14: Try Different Ways To Organize Your Story

Tip #15: Too Many Technical Details Will Undercut Your Impact

Tip #16: Reveal Details Only To The Extent Required

Tip #17: Focus On How To Use Your Results

Tip #18: Use Analogies To Make An Impact

Tip #19: Make Liberal Use Of Appendices

Tip #20: Create A Distinct Leave Behind Document

Tip #21: Create Launch Slides

Tip #22: Break Content Into Smaller Pieces

Tip #23: Animations Are Your Friend

Tip #24: Action Settings: A Hidden Gem

Tip #25: Show The Fewest Numbers Necessary

Tip #26: Distinguish Technical Significance From Business Significance

Tip #27: Give The Audience Your Headlines

Tip #28: Start With Your Recommended Actions

Tip #29: Don't Focus On The What

Section 3: Developing: Wording And Text

Tip #30: Minimize The Number Of Words On Your Slides

Tip #31: Use Simple Terms And Definitions

Tip #32: Don't Use Technical Terms

Tip #33: Clarify Your Definitions

Tip #34: Provide Both Layman's And System Labels

Tip #35: Use Consistent Phrasing

Tip #36: If It Can't Be Read, Don't Display It

Tip #37: Don't Shrink Your Font, Shorten Your Text

Tip #38: Use Appropriate Spacing

Tip #39: Use The Same Font Throughout Your Presentation

Tip #40: Beware The Missing Font

Tip #41: Address Every Agenda Item Listed

Tip #42: Identify When An Agenda Item Is Covered

Tip #43: Spellcheck Is Not Always Your Friend

Tip #44: Charts And Images Are Misspelling Factories

Tip #45: Beware The Right Word, Wrong Place

Tip #46: Keep Your Text Horizontal

Section 4: Developing: Numbers And Labels

Tip #47: Use Consistent Precision

Tip #48: Use Only The Precision Required To Make Your Point

Tip #49: Match Precision To Accuracy Level

Tip #50: Always Format Numbers

Tip #51: Always Show Percentages As A Percentage

Tip #52: Provide Both Quantities And Percentages

Tip #53: Never Use Scientific Notation

Tip #54: Use Names, Not Numbers, For Categories

Tip #55: Watch For Truncated Labels

Tip #56: Define All Acronyms And Abbreviations

Tip #57: Use Dedicated Definitions Slides

Tip #58: Clarify Aggregations Applied

Tip #59: Focus On The Outcome Of Interest

Tip #60: Validate That Your Numbers Make Sense

Tip #61: Add A Scale To Every Chart

Tip #62: Ensure Your Charts Have Consistent Scaling

Tip #63: An Axis Should Usually Start At 0

Tip #64: Number Your Slides

Section 5: Developing: Charts, Images, And Layouts

Tip #65: Use A Mix Of Chart Types

Tip #66: Use A Mix Of Slide Layouts

Tip #67: Do Not Show Raw Output

Tip #68: Keep It Simple

Tip #69: Choose Charts That Are Easy To Interpret Tip #70: Don't Show Incomprehensible Graphics</...