The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.

Autorentext
BRADLEY GOOGINS is executive director of the Center for Corporate Citizenship at Boston College, USA.

PHILIP MERVIS is a research fellow Center for Corporate Citizenship at Boston College, USA.

STEVEN ROCHLIN is director of research and policy development, Center for Corporate Citizenship at Boston College, USA.

Inhalt
Introduction Next Generation Corporate Citizenship PART I: A MOVEMENT AFOOT Business and Society: A View from the Top From Good to 'Best of the Good' New Rules for Business Success Stages of Corporate Citizenship PART II: REPURPOSING THE ENTERPRISE Defining What Matters Taking an Integrated, Strategic Approach Leading Next Generation Companies Engaging Employees as Citizens PART III: PUTTING CITIZENSHIP TO WORK Integrating Citizenship into the Business Taking Citizenship to Market Co-Creating Value for Business and Society Courageous Leadership: Can Business Step Up?