E-conomics is a substantive reference book for the Internet economy. The book is written by communication economists and experts in media business and takes the European telecommunications industry as its focal point. E-conomics is highly recommended for anyone seeking a greater understanding of the workings of a network economy or those seeking tu succeed in business in the information age. The data has been reviewed and evaluated until printing.

Klappentext

E-conomics provides readers with a roadmap to the landscape of the new Internet economy and serves as a reference to the economics of the information age. Written by communication economists and experts in the media business from the US and Europe, this book provides an in-depth analysis of the Internet revolution showing how the rules of business have changed. It takes the European telecommunications industry as a focal point and features strategies for a successful Network Economy. E-conomics is essential reading for economists, managers, and business strategists requiring an understanding of the dynamics of electronic commerce.

Inhalt

Table of Content.- Foreword - The European Communication Council.- 1. The Internet Economy as a Strategic Challenge..- 2. Fundamental Principles of the Network Economy.- 3. The Media and Communications Sectors: A Review Looking Forward.- 4. The Emergence of the Internet Economy.- 5. Navigation Aids for the Internet Economy.- 6. Facts & Figures.- References.