This Assignment "New ways of personnel marketing and recruitment" was created in the first semester "human resource management" module to obtain the "Master of Business Admin-istration" and gives an overview about the different methods of personal marketing and the recruitment of external personal with a special focus on employer branding and social media. This document first introduces the theoretical basis, it refers to real examples, and it gives a summarising statement, recommendations for improvement and an outlook of the future development in personal marketing and recruitment. The understanding of "new ways" is characterised by the techniques carried out via internet and smartphones and there development in the recent years, which is recognised as web 2.0 and social media.

Autorentext

Axel Jörn, B.Eng., wurde 1982 in Güstrow geboren. Nach seiner Berufsausbildung als Anlagenmechaniker in der Handwerksbranche, entschied sich der Autor, seine fachlichen Qualifikationen im Bereich der Technik durch einen "staatlich geprüften Techniker für Maschinenbau" und ein nein nebenberufliches Studium zum "Bachelor of Engineering -Mechatronik-" weiter auszubauen. Bei seiner Vollzeit Tätigkeit in der Entwicklung und im Projektmanagement bei Airbus, Siemens und Diehl sammelte der Autor umfassende praktische Erfahrungen in der Luftfahrt- und der Windenergiebranche. Darüber hinaus vertiefte er sein Projektmanagement know how mit einer PMI Zertifizierung und sein ökonomisches Verständnis mit einem MBM Studium.

Zusammenfassung
This Assignment New ways of personnel marketing and recruitment was created in the first semester human resource management module to obtain the Master of Business Admin-istration and gives an overview about the different methods of personal marketing and the recruitment of external personal with a special focus on employer branding and social media. This document first introduces the theoretical basis, it refers to real examples, and it gives a summarising statement, recommendations for improvement and an outlook of the future development in personal marketing and recruitment. The understanding of new ways is characterised by the techniques carried out via internet and smartphones and there development in the recent years, which is recognised as web 2.0 and social media.