**'Brilliant and entertaining' Daniel Kahneman | 'Quit what you are doing right now and read this' Richard Thaler | 'Engrossing, important, and grounded in science' Katy Milkman

What if the secret to success is not just hard work, but knowing when to change track?**

In this game-changing guide, decision-making expert Annie Duke shows why quitting what holds you back is essential for success. Drawing on new research and fascinating examples, this book offers practical strategies and explains:

Why it's so hard to walk away
How to identify when it's best to persevere or pivot
How quitting on time often feels like quitting too early

Packed with insights from athletes, start-up founders and entertainers, Quit breaks down the mental model that keeps us from walking away and provides a toolkit for quitting anything - a career, a marriage, an investment - at the perfect time.

Autorentext

Annie Duke

Klappentext

Learn when to grit, and when to quit

We are often told that the secret to success is hard work, determination, and hours of practice. But in a fast-changing world, what if the really crucial skill is knowing when to stick at something and when to change track and walk away?

Quit makes the under-appreciated case for quitting and also shows you how to get really good at it. Drawing on stories from elite athletes to Everest climbers, comedians to musicians, Annie Duke (who left a successful poker career) explains why learning to quit well is often crucial to success. She provides clear strategies for working out when to cut your losses from a business product that isn't working, a relationship turned toxic, or a career that won't take you where you want to go.

You'll learn how to spot the blocks to good quitting behaviour -- escalation commitment, desire for certainty and the status quo bias -- and also how to use tools like quitting contracts, flexible goal-setting and premortems to help you quit cleanly and confidently.

Whether you're facing a make-or-break business decision, a life-altering personal choice or simply wanting to take more control of your life, Quit provides a toolkit for change to help you make the best next move.