Discover the foundation, power, and necessity of visual communication with this essential guide Visual communication has changed....
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Discover the foundation, power, and necessity of visual communication with this essential guide
Visual communication has changed. It's gone from being an optional medium for relaying information to an important method for building connections and increasing understanding. We now use visual storytelling to help us establish and strengthen relationships, engage distracted audiences, and bring clarity to complexity. Killer Visual Strategies examines how visual communication has transformed how brands connect with their customers and colleagues alike. It looks at the growing audience demand for quality visual content and how organizations must meet this demand or risk being left behind.
Killer Visual Strategies traces the history of visual communication and explores why it now plays an integral role in our daily lives. As Amy Balliett tells the story of this evolving medium, she naturally incorporates visuals, such as timelines and data visualizations throughout. In addition to providing actionable rules to follow for creating high-impact visual content, Balliett also explores the latest trends, including visual search, augmented reality (AR), and virtual reality (VR). Then, she looks forward to what lies ahead in this dynamic field. The book's topics can benefit readers in a range of professions where visual content is now vital to sharing a message.
Learn best practices for visual communication
Gain inspiration from countless visual examples
Stay on top of the latest trends in visual communication
Understand visual communication for marketing, sales, design, HR, and more
Killer Visual Strategies provides a clearer picture of the evolution of visual communication as a fundamental part of how a story is told.
AMY BALLIETT is an entrepreneur, speaker, teacher, and sought-after thought leader in the fields of visual communication and content marketing. As the founder and CEO of Killer Visual Strategies, Amy grew the agency from a bootstrapped startup into an industry leader and yearly awarded Inc. 5000 company, driving visual strategy for the world's top brands. In her capacity as a visual strategist, Amy has been featured in Forbes and Inc., has spoken at more than 175 conferences around the globe, and shares her knowledge as an instructor at the School of Visual Concepts in Seattle and on LinkedIn Learning.
Klappentext PRAISE FOR KILLER VISUAL STRATEGIES "Grounded in Amy's experience and hard work which led to her rocket- like rise as a visual strategist, this gem of a book is packed with actionable information and sets its audience up for informed success in the world of visual communication. It's a tremendous asset on its own, or a perfect complement to Amy's courses on LinkedIn Learning!" Susan Varnum, senior producer, LinkedIn Learning "You've heard the rule: 'show it, don't say it'? That's harder than it sounds, but this book provides the how-to knowledge you need." David Blatner, founder, CreativePro Network "Killer. That's the best description of the work of Amy Balliett and her visual strategy team. Her book delivers on that promise with the same eye-opening candor and clarity as her work. The experienced creative professional will find it as useful and informative as a newbie. I sure did." Ted Leonhardt, author, Nail It!: Stories for Designers on Negotiating with Confidence
Inhalt Forward 7
How To Read This Book 13
The Accidental Agency 17
Part One: Visual Content Is King 25
Chapter 1 Environmental Influences And The Rise Of Visual Content 27