This book provides students and line managers in organizations with the means to create better scenarios and to use them to create winning business strategies. The book covers scenarios such as: economic outlooks; political environments; acquisitions; downsizing, and more.

Autorentext

ALFRED MARCUS is a Professor in the department of Strategic Management and Organization, Carlson School of Management at the University of Minnesota, USA.

Inhalt
Introduction Meeting the Challenges of the Future Thinking about the Future The Challenges Businesses Face Population and Security Challenges Political and Economic Challenges Energy and Environmental Challenges Technology to the Rescue? Further Reading