Inhalt
Intangibility and the State of Being Informed - and Analysis of their Impact on Market Processes.- Service Coproduction and Customer Participation.- Customer Integration in Business-to-Business-Marketing.- Formalizing the Gambling Market: What are the Interaction Strategies between the Gambling Companies and their Clients?.- Automatization of the Service Delivery Systems: How Far?.- Services Marketing in Consumer Durables Industries.- Service Development Process and Performance: Facts and Measures.- The Dissatisfaction Potential of Satisfied Customers - The Qualitative Satisfaction Model .- Services Companies: The Importance of the Staff Leaming Process in the Diversification Process.- Using Means-End Structures for Benefit Segmentation in a Service Industry.- A New Approach to Spatial Management of Retail Networks, based on th Germans School's Central Place Theory.- Internationalization of Services.- International Dimensions of Customer Service.