The dynamic correlation between the poster as an artistic and creative medium and the role played by women is examined by this publication to accompany an exhibition at Museum Wiesbaden. A selection of posters from the years 1913-1921 shows women's diverse roles as they were portrayed publicly. Skilfully staged in design terms, they convey to society what behaviour was socially desirable, what measure of freedom was conceivable, and the boundaries that were non-negotiable. For the male poster designer, the woman is a model used in a variety of ways. But female graphic designers also designed posters professionally. Their designs show women's growing self-confidence in leaving behind the unique artwork and small formats, and instead entering the public eye with large-format advertising media that could be reproduced in large numbers.

Posters from the first heyday of German poster design (1913-1921)
Male and female views of women's role in society
Female graphic designers: Emancipation through poster design
Exhibition: Museum Wiesbaden, 11.10.2024 to 16.2.2025

Autorentext
Petra Eisele , Design researcher and professor of design history and design theory at Mainz University of Applied Sciences, head of the research project "UN/SEEN: Innovative Women in Graphic Design and Typography 1865-1919 and Today"; Peter Forster, curator of collections 12th to 19th century, provenance manager, coordination of museum education, Museum Wiesbaden