Although many everyday texts include pictures that contribute to the meaning of the message as whole, the field of linguistics has only sporadically dealt with this sign modality. The book closes the gaps by presenting theories for justifying possible references between language and pictures, and offers practical explanations for these references by way of numerous examples from journalism and advertising.

Autorentext

Hartmut Stöckl ist wissenschaftlicher Oberassistent am Lehrstuhl für Angewandte Sprachwissenschaft der Technischen Universität Chemnitz.