Professional Practice of Landscape Architecture

The all-inclusive reference to starting and operating a
landscape architecture firm

The Professional Practice of Landscape Architecture, Second
Edition is completely revised to keep up with the latest
developments driving the day-to-day operation of a successful
private-practice landscape architecture office. Whether helping a
landscape architecture student identify a career track, providing
direction on starting a new office, guiding an owner seeking to
jumpstart a stagnant or fledgling business, or assisting a
landscape architect-in-training study for the national Landscape
Architecture Registration Exam (LARE), this single-source blueprint
is the key to prospering in this dynamic field. This new edition
features:

• Indispensible information for practicing landscape architects,
  including professional ethics, finances, office administration,
  marketing and promotion, and project management

• An updated look at government regulatory laws, federal tax
  administration, sustainable design, and LEED certification

• Strategies for using the Internet, computer software, and
  technology to market and manage a firm

• Examples of professional contract templates

• Case study profiles of landscape architecture firms

• Requirements for professional registration and criteria for
  taking the national exam

This comprehensive and practical reference combines real-world
experience with the highest professional standards to instruct the
reader on business concepts. Expertly organized and easy to follow,
The Professional Practice of Landscape Architecture, Second
Edition continues to be the one source that landscape
architects need to direct all facets of their practice.

Auteur
Walter Rogers served as president and CFO of The Acacia Group, a landscape firm in Tucson, Arizona, until 2007 when his firm was acquired by Olsson Associates, a multidisciplinary engineering and design firm. He currently serves as a senior landscape architect in Olsson's Tucson office. He has thirty-five years' experience working as a landscape architect and holds an MLA from the University of Massachusetts and an MBA from the University of Phoenix. He served on the landscape architecture faculties of the University of Arizona, the State University of New York at Syracuse, and the Gloucestershire College of Art and Design, Cheltenham, England.

Résumé
The all-inclusive reference to starting and operating a landscape architecture firm The Professional Practice of Landscape Architecture, Second Edition is completely revised to keep up with the latest developments driving the day-to-day operation of a successful private-practice landscape architecture office. Whether helping a landscape architecture student identify a career track, providing direction on starting a new office, guiding an owner seeking to jumpstart a stagnant or fledgling business, or assisting a landscape architect-in-training study for the national Landscape Architecture Registration Exam (LARE), this single-source blueprint is the key to prospering in this dynamic field. This new edition features:

• Indispensible information for practicing landscape architects, including professional ethics, finances, office administration, marketing and promotion, and project management
• An updated look at government regulatory laws, federal tax administration, sustainable design, and LEED certification
• Strategies for using the Internet, computer software, and technology to market and manage a firm
• Examples of professional contract templates
• Case study profiles of landscape architecture firms
• Requirements for professional registration and criteria for taking the national exam
  This comprehensive and practical reference combines real-world experience with the highest professional standards to instruct the reader on business concepts. Expertly organized and easy to follow, The Professional Practice of Landscape Architecture, Second Edition continues to be the one source that landscape architects need to direct all facets of their practice.

Contenu

Introduction.

1 The Profession of Landscape Architecture andProfessionalism.

Brief History of the Profession.

Professional Career Tracks.

Professional Licensure.

Professional Development.

Professional Societies.

The Influence of Technology on the Landscape ArchitectureProfession.

2 Clients and Projects.

Who Are the Landscape Architect's Clients?

What Elements Determine the Landscape Architect'sClients?

Landscape Architecture Projects.

Architectural and Engineering Clients.

Public-Sector Clients.

3 Case Studies.

HNTB Corporation: Large Multidisciplinary A/E Firm.

Large Landscape Architecture Firms.

The Acacia Group, Inc.: Small Landscape Architecture Firm.

ValleyCrest Landscape Development: Large Integrated.

Design-Build Firm.

Denver Service Center, National Park Service: PublicPractice.

Rain Bird: Corporate Practice.

4 Professional-Practice Relationships.

Prime-Consulting Relationships.

Multiple Direct Consulting Relationships.

Subconsulting Relationships.

Landscape Architect/Owner Relationship.

Landscape Architect/Allied Professional Relationship.

Landscape Architect/Contractor Relationship.

Landscape Architect/General Public Relationship.

5 Finance.

Six Considerations for Raising Funds.

Three Phases of Financing a Firm.

Equity Financing.

Debt Financing.

How Lenders Evaluate a Loan Request.

Trade Credit.

Summary--Planning, Action, Adjustment.

6 Accounting.

The Landscape Architect as Financial Manager.

Financial Accounting Information.

Financial Management Information.

Financial Accounting Systems.

Recording Financial Information--Elementary Accounting.

Selecting an Accountant.

Accounting Software.

Overview of Accounting: Six Integrated Components.

7 Business Administration and Record Keeping.

Job Number--The Key to Office Administration.

Time Keeping.

Filing and Records Management.

Landscape Architecture Office Files and Records Management.

Vacations, Holidays, and Sick Leave or Paid Time Off.

Product Information Files, Technical Resources, and CodeInformation.

Payroll Administration.

Employer's Tax Administration.

Tax Status of Nonwage Payments to Employees.

8 Marketing.

The Strategic Plan.

The Marketing Plan.

Marketing Tools and the Promotion Mix.

The Marketing Payoff.

Market Expansion--Entering New Markets.

The Marketing Staff.

9 Contracts.

Contract Basics.

Contracts with Clients--Professional Services ContractFormats.

The Elements of a Professional Services Contract with aClient.

Employment Agreements.

Negotiating a Contract.

Important Elements and Useful Contract Clauses.

10 Project Management.

What Is Project Management?

Planning, Scoping, and Organizing the Project.

Setting Up Tracking Systems.

Tracking a Project and Developing Strategies When a Project IsOver Budget or Off Schedule.

Selecting and Organizing Staff.

Directing and Motivating Project Staff.

Serving the Client and Developing a Friendly Relationship.

Providing Technical Supervision for the Project Staff.

Taking Part in Performance Reviews of Technical Staff.

Managing Construction Observation Services.

Summary.

11 Business and Personnel Law.

The Legal Environment of Professional Practice.

Discrimination.

Protecting the General Public, the Environment, and theConsumer.

Index.