Russian Twiplomacy in the Russia-Ukraine war. Frames and narratives as strategic communication

Varuna Mattis Venker

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Bachelor Thesis from the year 2022 in the subject Communications - Media and Politics, Politic Communications, grade: 2,0, Free U...

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Bachelor Thesis from the year 2022 in the subject Communications - Media and Politics, Politic Communications, grade: 2,0, Free University of Berlin, language: English, abstract: Presented here is a comprehensive analysis of the Russian Twitter strategy in the Russia-Ukraine war, based on sampling and from the perspective of framing theories. This bachelor thesis documents the analysis of Russia's Twiplomacy in the Russia-Ukraine war concerning the framing approach. For this purpose, the posts of a selection of seven Russian government profiles on Twitter are examined over a period of five months. Examining Russian Twiplomacy provides a deeper understanding of its function. This study contributes to our understanding of the use of social media as a tool for strategic communication. The concrete implementation of the Russian strategy and the adjustments to the changing situation should be evident from the study material. The analysis of frames offers the possibility of recognizing the intention of the communicators. That offers opportunities to counteract influence and to identify communication goals for further clarification and negotiation.