Blauwestad

Thomas Töppel

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Inhaltsangabe:The following report is a customer research about visitors and residents in the Blauwestad area, therefore the titl...

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Inhaltsangabe:The following report is a customer research about visitors and residents in the Blauwestad area, therefore the title Recreation and Tourism in the Blauwestad Monitoring and Customer Research has been chosen. The following report gives information about visitors to and residents of the Blauwestad, their origin, activities, image, points of improvements, an assessment and other information. The outcome will be compared with the different groups of respondents, as well as with the outcome of the Consumentenonderzoek Toerisme 2005 made by Toerdata Noord. This report will give a first insight view for the Blauwestad about its visitors and residents. As the title says, monitoring is part of this report but monitoring is a cyclical process which gives the Blauwestad the opportunity to compare the outcomes in this report with outcomes of researches done in the future. Similar researches have been done by Toerdata Noord in the northern part of the Netherlands, in the provinces of Groningen, Friesland, and Drenthe. These researches have been used as a basis for the survey done in the Blauwestad. The author of this report used similar questions to compare the results with each other, but for more information about the visitors and the residents, questions have been added. The purpose is to find out similarities and differences between the two different researches but also between the different groups interviewed. This gives the opportunity to understand the visitors and residents and the possibility to define a target group, which will be important for the marketing strategy. The first aim is to find out what visitors and residents think about the Blauwestad area, what their activities are, what their image about this region is and others. The second aim is to compare the results with the outcome of Toerdata Noord and also between the different groups interviewed to be able to draw conclusions. Inhaltsverzeichnis:Table of Contents: List of Tables1 List of figures2 List of pictures2 Introduction3 Rationale3 Aims3 Problem Statement and Research Questions4 Structure of the report6 Literature review7 1.Monitoring7 2.Blauwestad8 3.The Toerdata Noord research14 4.CBS (Central Bureau for Statistics)18 Case study19 Monitoring and consumer research in the Blauwestad19 Methodology19 1.Research Method19 2.Research techniques20 3.Research procedure20 4.Analysis of the information20 Analysis21 1.Place of origin of the [...]