This book promises to be a contemporary classic. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting edge resource on the subject of consumer behavior.
Auteur
Michael R. Solomon is Professor of Marketing at Saint Joseph's University, USA.
Tina M. Lowrey is Professor of Marketing at HEC Paris, France.
Résumé
The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior.Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.
Contenu
Part I: Introduction
Preface
A History of the Study of Consumer Behavior Sidney J. Levy
Climate, Culture, and Consumption: Connecting the Dots Jagdish N. Sheth Part II: Well-Being
Materialism: Conceptualizations, Antecedents, and Consequences Nimish Rustagi, L. J. Shrum
The Therapeutic Utility of Shopping: Retail Therapy, Emotion Regulation, and Well-Being Leonard Lee, Tim M. Böttger Part III: Perception
Drivers, Consequences, and Remedies of Biased Size Perceptions in Marketing Nailya Ordabayeva, Pierre Chandon
Implications of Product Anthropomorphism Through Design Ana Valenzuela, Rhonda Hadi Part IV: Learning & Memory
The Recall and Use of Narratives as Declarative and Procedural Consumer Knowledge Robert S. Wyer, Jr. and Tao Tao
The Lies Consumers Tell: The Opportunities and Challenges of Studying Consumer Deception Christina I. Anthony, Elizabeth Cowley Part V: Self/Gender
The Interplay of the Desired and Undesired Selves in Everyday Consumption Chihling Liu, Margaret K. Hogg
Gender and the Self: Traversing Feminisms, Masculinities, and Intersectionality Towards Transformative Perspectives Linda Tuncay Zayer, Catherine A. Coleman, Wendy Hein, Birkbeck, Jon Littlefield, Laurel Steinfield Part VI: Motivation/Values/Personality
Social Values in Consumer Psychology: Key Determinants of Human Behavior Wang Suk Suh and Lynn R. Kahle
The Dynamics of Multiple Goal Pursuit: Situation and Personality as Determinants of Goal Stickiness and Switching Suresh Ramanathan Part VII: Decision Making
Pricing in the Digital Age: Implications for Consumer Behavior Russell S. Winer
The Quantified Self: Self-Regulation in Cyborg Consumers Rachel Ashman, Julia Wolny, Michael R. Solomon Part VIII: Attitudes & Branding
How Consumers' Attitudes Towards Brands Are Shaped Danielle J. Brick, Susan Fournier
Brand Attitude Structure Frank R. Kardes, Ruth Pogacar, Roseann Hassey, Ruomeng Wu Part IX: Language
The Influence of Marketing Language On Brand Attitudes and Choice Ruth Pogacar, Tina M. Lowrey, L. J. Shrum
On the Search for the Perfect Brand Name Sascha Topolinski Part X: Buying/Retailing/Services/Disposal
How Retailing Cues Influence Shopping Perceptions and Behavior Dhruv Grewal, Anne L. Roggeveen, Lauren S. Beitelspacher
Using Visual Design to Improve Customer Perceptions of Online Assortments Barbara E. Kahn Part XI: Family
Power and Gender Dynamics in Contemporary Families Gokcen Coskuner-Balli, Samantha N. N. Cross
Conducting International Consumer Research with Children: Challenges and Potential Solutions Tina M. Lowrey, Lan Nguyen Chaplin, Agnes Nairn, Aysen Bakir, Verolien Cauberghe, Elodie Gentina, Liselot Hudders, Hua Li, Fiona Spotswood, Anna Maria Zawadzka Part XII: Groups/Social Media
Social Media Ashlee Humphreys
Segmented Clusters versus Social Groupings & Status Games: The Changing Landscape of Luxury Consumers Laurel Steinfield Part XIII: Subcultures
Community Lost: The Unrealized Collaborative Market Potential of Credit Unions Hope Jensen Schau and Albert M. Muñiz, Jr.
Coconstructing institutions one brick at a time: appropriation and deliberation on LEGO Ideas Albert M. Muñiz Jr., Marie Taillard Part XIV: Social Class/Power
The Hidden Hand of Social Class Paul Henry & Marylouise Caldwell
Impoverished Consumers: What We Know, What We Don't Know, and What We Should Do Ronald Paul Hill Part XV: Culture
Multiple Shades of Culture: Insights from Experimental Consumer Research Zeynep Gürhan-Canli, Gülen Sarial-Abi, Ceren Hayran
The Case for Exploring Cultural Rituals as Consumption Contexts Cele C. Otnes Part XVI: Applied Consumer Behavior
Consumer Behavior in the Marketing Information Ecosystem John Wittenbraker & Norbert Wirth
Emerging Trends for Consumer Behavior Practitioners Jim Multari