Technology Application in the Tourism and Hospitality Industry of Bangladesh

The tourism and hospitality industry of Bangladesh as a South Asian country has potential. Sustainable development of this industry in this country is on the move. Still, there are some hindrances which appear to be stymieing this industry's overall development potential. Overcoming such hindrances can be partly enabled by applying digital innovation and introducing more Internet based platforms in the country's tourism and hospitality industry. The country is believed to have emphasized innovative technology application in this industry, but technology applications in this industry in Bangladesh have so far attracted very few researchers, resulting in insufficient contributions and very limited knowledge. This book, therefore, can make a significant contribution towards the very limited knowledge in this identified research area. On the specific ground of technology application in the tourism and hospitality industry, the book covers concepts and context, the presentscenario, product and service offers, and an analysis of the roles of public and private institutions. On related issues, the book also covers social media, networking and connectivity; sustainability practices and climate change effects; tourist experiences; developments; and challenges, suggestions, and future research directions. The book is expected to appeal to general readers, as well as researchers with an interest in technology applications in the tourism and hospitality industry. This book is also an essential read for the relevant policy planners and industry professionals.

Auteur

Dr Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. He earned his PhD in eTourism from the United Kingdom. His main areas of research are: technology-supported marketing in tourism; innovative marketing dynamics; destination branding in tourism; cultural heritage tourism; heritage interpretation; and sustainable management/marketing alternatives for cultural heritage industries. Hassan authored over 100 articles and book chapters in leading tourism outlets. He is also part of the editorial team of 25 book projects from Routledge, Springer, CAB International and Emerald Group Publishing Limited. Hassan is a regular reviewer of Tourism Management, Journal of Hospitality and Tourism Management, Tourism Analysis, the International Journal of Human Resource Management, Journal of Ecotourism, Journal of Business Research, eReview of Tourism Research (eRTR), International Interdisciplinary Business-Economics Advancement Journal and International Journal of Tourism Cities.

Contenu

INTRODUCTIONPart 1: Application of Innovative Technologies in the Tourism and Hospitality Industry of Bangladesh: Context and Concept Azizul Hassan 1. Technological Innovation Application in the Tourism and Hospitality Industry of Bangladesh Tauhid Ahmed Bappy and Md. Ashikur Rahman Avi 2. The Diffusion of Innovative Technologies: Concept Analysis and Relevant Examples from the Tourism and Hospitality Industry of Bangladesh Azizul Hassan Part 2: Application of Innovative Technologies in the Tourism and Hospitality Industry of Bangladesh: The Present Scenario 3. Application of Innovative Technologies in the Tourism and Hospitality Industry of Bangladesh: The Present Scenario Ashikur Rahman Avi, Marufa Nasrin and Azizul Hassan 4. Technological Innovation Application in the Tourism Industry of Bangladesh Md Yusuf Hossein Khan, Johura Jabin Anika and Azizul Hassan 5. The Most recent Technologies (i.e. AI., Machine learning, Chatbot, Robotics, VR/AR/MR and relevant) Kazim Nur Sohad and Sadat al Sajib Part 3: Application of Innovative Technologies in the Tourism and Hospitality Industry of Bangladesh: Product and Service Offers 6. Technology Application in Agri-tourism Sadia Afrin Ananya 7. Exploring Factors Influencing Students' Attitude towards Ecotourism: A Study on University Students of Bangladesh H. M. Kamrul Hassan 8. Indigenous Gastronomy in the Chittagong Hill Tracts: A Study on the Application of Information Technology for Tourism Development Mohammad Mohiuddin and S M Sadat al Sajib 9. Expanding Muslim Friendly Tourism (MFT): Application Design for Digital Marketplace in the Age of Internet of Things (IoT) Miftachul Huda 10. Technology Supported Tourism in the Buddhist Vihara at Paharpur of Bangladesh S. A. M. Ziaul Islam and Sadat al Sajib 11. Technology Application for Visa and Immigration for Tourists in Bangladesh Md. Alauddin and Azizul Hassan 12. Tourist Accommodation in Bangladesh: The Application of Innovative Technologies Dilara Jahan and Azizul Hassan 13. Technology Application in the Aviation/Airliner for Tourists in Bangladesh Sachin Soonthodu, Ishrat N. Wahab and Azizul Hassan 14. Educating Religious Tourism Promotion:A Critical Insight into Social Network Site (SNS) Application ModelMiftachul Huda Part 4: Application of Innovative Technologies in the Tourism and Hospitality Industry of Bangladesh: Role Analysis of the Public and Private Institutions 15. Application of Innovative Technologies in the Tourism and Hospitality Industry of Bangladesh: Role Analysis 16. Tackling the climate change effects and ensuring Sustainability in tourism products and service offers in Bangladesh Md. Rakibul Hafiz Khan Rakib and Azizul Hassan Part 7: Application of Innovative Technologies in the Tourism and Hospitality Industry of Bangladesh: Tourist Experiences 17. Tourist Experience from Technology Application in Tourism and Hospitality in Bangladesh Azizul Hassan Part 8: Application of Innovative Technologies in the Tourism and Hospitality Industry of Bangladesh: Challenges and Suggestions 18. Application of Innovative Technologies in the Tourism and Hospitality Industry of Bangladesh: Challenges and Suggestions Md. Ashikur Rahman Avi and Sazu Sardar Introduction19. of the Public and Private Institutions Khokaneswar Tripura and Md. Ashikur Rahman Avi