Enterprise Content and Search Management for Building Digital Platforms

Provides modern enterprises with the tools to create a robust digital platform utilizing proven best practices, practical models, and time-tested techniques

Contemporary business organizations can either embrace the digital revolution--or be left behind. Enterprise Content and Search Management for Building Digital Platforms provides modern enterprises with the necessary tools to create a robust digital platform utilizing proven best practices, practical models, and time-tested techniques to compete in the today's digital world. Features include comprehensive discussions on content strategy, content key performance indicators (KPIs), mobile-first strategy, content assessment models, various practical techniques and methodologies successfully used in real-world digital programs, relevant case studies, and more. Initial chapters cover core concepts of a content management system (CMS), including content strategy; CMS architecture, templates, and workflow; reference architectures, information architecture, taxonomy, and content metadata. Advanced CMS topics are then covered, with chapters on integration, content standards, digital asset management (DAM), document management, and content migration, evaluation, validation, maintenance, analytics, SEO, security, infrastructure, and performance. The basics of enterprise search technologies are explored next, and address enterprise search architecture, advanced search, operations, and governance. Final chapters then focus on enterprise program management and feature coverage of various concepts of digital program management and best practices--along with an illuminating end-to-end digital program case study.

• Offers a comprehensive guide to the understanding and learning of new methodologies, techniques, and models for the creation of an end-to-end digital system

• Addresses a wide variety of proven best practices and deployed techniques in content management and enterprise search space which can be readily used for digital programs

• Covers the latest digital trends such as mobile-first strategy, responsive design, adaptive content design, micro services architecture, semantic search and such and also utilizes sample reference architecture for implementing solutions

• Features numerous case studies to enhance comprehension, including a complete end-to-end digital program case study

• Provides readily usable content management checklists and templates for defining content strategy, CMS evaluation, search evaluation and DAM evaluation

Comprehensive and cutting-edge, Enterprise Content and Search Management for Building Digital Platforms is an invaluable reference resource for creating an optimal enterprise digital eco-system to meet the challenges of today's hyper-connected world.

Auteur
SHAILESH KUMAR SHIVAKUMAR is Senior Technology Architect at digital practice of Infosys Technologies Limited, and a TOGAF 9-certified enterprise architect with over 15 years of industry experience. He is also the Guinness World Record holder for participation in successfully developing a mobile application in a coding marathon. Shivakumar has four patent applications and has published two books in the ¬field. He is an alumni of Indian Institute of Management Calcutta (IIMC) and has lead various large-scale digital transformation programs. He has published several papers and presented talks at IEEE conferences related to topics of digital technologies

Contenu

Preface xvii

Acknowledgments xxvii

About the Author xxix

About the Companion Website xxxi

Part 1 Content Management Basics for Digital Platforms

1 Introduction to Digital Platforms 3

1.1 Enterprise Digital Ecosystem 4

Digital Opportunities for Enterprises 4

Challenges in Modern Digital Enterprises 5

Enterprise Digital Capabilities 6

Digital Disruption across Business Domains 9

1.2 Concepts of Enterprise Content Management (ECM) 15

Enterprise Content Ecosystem 15

Content Presentation 16

Content Applications 16

Enterprise Services 18

Access Channels 18

ECM vs WCM 19

Book's Focus Areas 19

1.3 Enterprise Digital Strategy and Content Strategy 20

Enterprise Digital Strategy 21

Core Digital Technologies 24

Digital Content Strategy 25

1.4 Digital Content Management and Enterprise Search: An Overview 28

Digital Content Management 28

Enterprise Search 29

Enterprise Sources Used by Search Engine 30

1.5 Chapter Summary 30

2 Content Strategy 32

2.1 Overview of Content Strategy 32

Introduction to Content Strategy 33

Main Tenets of Content Strategy 33

Related Strategies and Artifacts Used in Content Strategy 34

Common Challenges with Content 36

Definition of Key Terms 38

2.2 Prerequisites for Content Strategy 38

Content Requirements 39

2.3 Defining Content Strategy 41

Phases of Content Strategy 41

Design Considerations 46

Core Elements of Content Strategy 50

2.4 Content Strategy Case Study 73

2.5 Chapter Summary 79

3 Basics of Content Management Systems 82

3.1 What Is a Content Management System? 82

Business Drivers for CMS 84

Utilities of CMS 85

Challenges in Implementation of CMS 86

CMS Trends 87

Various Roles in CMS 89

3.2 CMS Key Design Principles 89

Reusability and Flexibility 89

Taxonomy and Metadata Definition 90

Standards Definition 90

Consolidated Content Repository 91

Governance Model 91

Content Syndication and Services 91

CMS Evaluation 91

3.3 CMS Capabilities and Attributes 92

Desired Core Capabilities of CMS 92

Main Functionality of Core CMS components 94

Desired Attributes of CMS 96

3.4 Content Lifecycle Management in CMS 98

3.5 A Brief Description of Open Source CMS and JCR 100

Drupal (https://www.drupal.org/) 100

Joomla (https://www.joomla.org/) 101

WordPress (https://wordpress.org/) 101

JCR Implementation: Apache Jackrabbit 102

3.6 Chapter Summary 102

4 Content Management System Architecture 104

4.1 CMS Design and Architecture 104

CMS Implementation Approach 105

4.2 Modern CMS Architecture Patterns 106

MVC Architecture 106

N-tier Architecture and N-layer Architecture 108

Service-Oriented Architecture (SOA) 109

Microservices Architecture 111

4.3 CMS Value Articulation and Solution Principles 113

CMS Value Articulation Framework 113

4.4 CMS Solution Design Principles 114

4.5 Design of CMS Solution Components 118

Multi-Site Management Design 118

Content Folder Design 124

Content URL Design 124

Localization Design 126

Collaboration Design 129

4.6 CMS Operations Management 130

Release Management Process 131

CMS Maintenance 134

4.7 Realizing Content Strategy with CMS 137

Content Design and Creation Using CMS 137

4.8 CMS Reference Architectures 137 Customer Experience Platform (CXP) Reference ...