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Create a YouTube channel that draws subscribers with top-notch content
YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel.
This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. The book includes information on:
· Setting up a channel
· Creating videos that attract viewers
· Putting together a video studio
· Editing your final product
· Reaching your target audience
· Interacting with your fans
· Building a profitable business
· Tips on copyright law
Written for both the budding YouTube creator and the business professional seeking to boost their company's profile on the popular social networking site, YouTube Channels for Dummies allows its readers to access the over two billion active YouTube users who log on each day.
Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators.
Auteur
Rob Ciampa works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. Theresa Go is Vice President of Platform Partnerships for Pixability. Matt Ciampa has been a professional YouTube video creator and producer for more than a decade. Rich Murphy is a Product Manager at Pixability and an expert on YouTube advertising and analytics.
Texte du rabat
Make a name for yourself or your business You too can be on YouTube® With two billion monthly users, YouTube is the place you want to be to promote your business or attract an audience for your talents. This quartet of YouTube content and marketing experts shows you how to launch a channel, create quality videos, develop your audience, and interact with your viewers. You'll discover how to build a business around your channel or how to add a YouTube channel to existing marketing plans. Inside...
Résumé
Create a YouTube channel that draws subscribers with top-notch content
YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition **offers proven steps to attracting a chunk of those billions to your personal or business channel.
This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. The book includes information on:
· Setting up a channel
· Creating videos that attract viewers
· Putting together a video studio
· Editing your final product
· Reaching your target audience
· Interacting with your fans
· Building a profitable business
· Tips on copyright law
Written for both the budding YouTube creator and the business professional seeking to boost their company's profile on the popular social networking site, YouTube Channels for Dummies allows its readers to access the over two billion active YouTube users who log on each day.
Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators.
Contenu
Introduction 1
About This Book 2
Foolish Assumptions 3
How This Book is Organized 4
Part 1: Getting Started with YouTube Channels 4
Part 2: Making Good Videos and Not Making Bad Videos 5
Part 3: Growing and Knowing Your Audience 5
Part 4: YouTube Channels Are Serious Business 5
Part 5: The Part of Tens 5
Icons Used in This Book 5
Beyond the Book 6
Where to Go from Here 6
Part 1: Getting Started with YouTube 7
Chapter 1: Making a Home on YouTube 9
The YouTube Phenomenon: Why You Need to Be on YouTube 10
Audience, audience, audience 11
Incorporating YouTube into your business and marketing plans 12
Becoming a star! 14
Going viral 15
Wasting lots and lots of time 16
Seeing What Makes a YouTube Channel Unique 16
Angling for subscriptions 18
Establishing your brand 19
Managing Channels for Fun and/or Profit 21
Creating content 21
Building an audience 22
Building a business 23
Monetizing 23
Chapter 2: The Basics of YouTube 25
What You'll Find on YouTube 26
Managing your identity 26
Navigating the home page 27
Watching a video 36
Working with a YouTube Account 41
Logging On to Your YouTube Account 48
Creating a YouTube Channel 49
Verifying Your YouTube Channel 56
Setting Up a Custom Channel URL 60
Joining the YouTube Partner Program 61
Chapter 3: Building Your Channel from the Ground Up 63
Navigating Your Channel 63
The Your Channel menu item 64
The Channel tabs 66
Customizing and Branding Your Channel 68
Creating channel art 68
Managing channel art 70
Creating the Channel icon 72
Uploading the channel icon 73
Managing your links 74
Managing Uploads 76
Part 2: Making a Great YouTube Video 79
Chapter 4: What Makes a Good Video a Good Video? 81
Picking the Right Camera for Your Needs 82
Knowing What Makes a Good Video 85
Mastering the Genres in Your YouTube Videos 87
Mastering music videos 87
Producing your very own vlog 89
Making an educational video 91
Making tutorial and how-to videos 92
Let's play (and make) gaming videos 93
Making animal videos 94
Capturing sporting events 95
Film and animation 96
Entertainment 97
News and information 98
Autos and vehicles 99
Comedy 99
Travel and events 100
Science and technology 101
Nonprofits and activism 101
Viral Videos versus Evergreen Content 102
Viral content 103
Evergreen content 103
Chapter 5: Making Plans Both Large and Small 105
Establishing Your Channel's Mission 106
Determining your goals 107
Being different, being valuable, being authentic 109
Surveying the YouTube landscape 110
Understanding Your Target Audience 112
Going narrow versus going broad 113
Knowing why your audience matters 113
Finding out the nitty-gritty about your audience 114
Defining Desired Actions 115
Planning an Outstanding YouTube Channel 116
Having a spokesperson 117
Branding 117
Planning the channel layout 118
Crafting a Content Strategy 120
Recognizing that content includes video and more 120
Looking at content formats 121
Curation recycling 123
Programming for Success 124
Delivering content consistently 124
Being flexible and reactive 125 Going live for more engagement 126</...