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The keys to global business success, as taught by a T-shirt's
journey
The Travels of a T-Shirt in the Global Economy is a
critically-acclaimed narrative that illuminates the globalization
debates and reveals the key factors to success in global business.
Tracing a T-shirt's life story from a Texas cotton field to a
Chinese factory and back to a U.S. storefront before arriving at
the used clothing market in Africa, the book uncovers the political
and economic forces at work in the global economy. Along the way,
this fascinating exploration addresses a wealth of compelling
questions about politics, trade, economics, ethics, and the impact
of history on today's business landscape. This new printing of the
second edition includes a revised preface and a new epilogue with
updates through 2014 on the people, industries, and policies
related to the T-shirt's life story.
Using a simple, everyday T-shirt as a lens through which to
explore the business, economic, moral, and political complexities
of globalization in a historical context, Travels
encapsulates a number of complex issues into a single identifiable
object that will strike a chord with readers as they:
Investigate the sources of sustained competitive advantage in
different industries
Examine the global economic and political forces that explain
trade patters between countries
Analyze complex moral issues related to globalization and
international business
Discover the importance of cultural and human elements in
international trade
This story of a simple product illuminates the many complex
issues which businesspeople, policymakers, and global citizens are
touched by every day.
Auteur
PIETRA RIVOLI, PHD, is Professor at Georgetown University's McDonough School of Business, where she specializes in international business, finance, and social issues in business. Travels of a T-Shirt has won numerous awards and has been translated into fourteen languages.
Texte du rabat
PRAISE FOR THE TRAVELS OF A T-SHIRT IN THE GLOBAL ECONOMY
"Engrossing [Rivoli] goes wherever the T-shirt goes and there are surprises around every corner....full of memorable characters and vivid scenes."
—Time
"An engaging and illuminating saga Rivoli follows her T-shirt along its route, but that is like saying that Melville follows his whale Her nuanced and fair-minded approach is all the more powerful for eschewing the pretense of ideological absolutism, and her telescopic look through a single industry has all the makings of an economics classic."
—The New York Times
"Rarely is a business book so well written that one would gladly stay up all night to finish it. Rivoli's The Travels of a T-Shirt in the Global Economy is just such a page-turner."
—CIO magazine
"Succeeds admirablyT-shirts may not have changed the world, but their story is a useful account of how free trade and protectionism certainly have."
—Financial Times
"A readable and evenhanded treatment of the complexities of world trade As Rivoli repeatedly makes clear, there is absolutely nothing free about free trade except the slogan."
—San Francisco Chronicle
"A fascinating exploration of the history, economics, and politics of world tradeThe Travels of a T-Shirt in the Global Economy is a thought-provoking yarn that exhibits the ugly, the bad, and the good of globalization, and points to the unintended positive consequences of the clash between proponents and opponents of free trade."
—Fort Worth Star-Telegram
This second edition includes a revised preface and new epilogue with updates through 2014 on the people, industries, and policies related to the t-shirt's life story.
Résumé
The keys to global business success, as taught by a T-shirt's journey
The Travels of a T-Shirt in the Global Economy is a critically-acclaimed narrative that illuminates the globalization debates and reveals the key factors to success in global business. Tracing a T-shirt's life story from a Texas cotton field to a Chinese factory and back to a U.S. storefront before arriving at the used clothing market in Africa, the book uncovers the political and economic forces at work in the global economy. Along the way, this fascinating exploration addresses a wealth of compelling questions about politics, trade, economics, ethics, and the impact of history on today's business landscape. This new printing of the second edition includes a revised preface and a new epilogue with updates through 2014 on the people, industries, and policies related to the T-shirt's life story.
Using a simple, everyday T-shirt as a lens through which to explore the business, economic, moral, and political complexities of globalization in a historical context, Travels encapsulates a number of complex issues into a single identifiable object that will strike a chord with readers as they:
Contenu
Preface ix
Prologue xvii
Part I King Cotton 1
1 How America Has Dominated the Global Cotton Industry for 200 Years 3
2 The History of American Cotton 9
3 Back at the Reinsch Farm 24
4 All God's Dangers Ain't the Subsidies 49
Part II Made in China 75
5 Cotton Comes to China 77
6 The Long Race to the Bottom 92
7 Sisters in Time 105
8 The Unwitting Conspiracy 120
Part III Trouble at the Border 141
9 Returning to America 143
10 Dogs Snarling Together 156
11 Perverse Effects and Unintended Consequences of T-Shirt Trade Policy 171
12 45 Years of ''Temporary'' Protectionism End in 2009Now What? 196
Part IV My T-shirt Finally Encounters a Free Market 213
13 Where T-Shirts Go after the Salvation Army Bin 215
14 How Small Entrepreneurs Clothe East Africa with Old American T-Shirts 227
15 Mitumba: Friend or Foe to Africa? 239
Conclusion 253
Epilogue: Developments 20092014 262
I: American Cotton Is Still King 262
II: The Race to the Bottom Speeds Up 270
III: The Alphabet Armies March On 277
IV: Competition Heats Up in the Used Clothing Business 282
Acknowledgments 286
Notes 288
Bibliography 310
Index 335